[{"data":1,"prerenderedAt":135},["ShallowReactive",2],{"$ff-BX96wirQ05twdbVhGysMnUYaYjXFl1Zkb0Py2GjJo":3,"$fu4z8w-JovmM14mpSNSP7-4fXr1APRB4g7kiOob4oWEA":29},{"job":4},{"id":5,"applyToken":6,"slug":7,"title":8,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":13,"country":14,"remote":15,"employmentType":16,"department":18,"content_html":19,"content_text":20,"years":21,"createdAt":22,"updatedAtISO":23,"postedAtISO":24,"validThroughISO":25,"active":26,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":27,"isPaid":15,"schema":28},"b6848e4af66b84b6a109e0b994c4cfef267664da2864c0b9a664dd900b940c33","5a9b16c0efabd92dcc61df48e0e1c1cc8f35e59a8c22d359d52c899a5f632008","on-trade-guest-marketing-manager-europe-at-bacardi-482b6211ac","On-Trade Customer Marketing Manager, Europe","Bacardi","https://cdn.jobboardwise.com/logo/bacardilimited.com","We Make Moments Matter.","Beverage Manufacturing","London","United Kingdom",false,[17],"Full-time","Other","\u003Cp>\u003Cb>RESPONSIBILITIES \u003C/b>-\u003Cb> \u003C/b>WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE\u003C/p>\u003Cul>\u003Cli>For the On Trade Channel, you will work in partnership with the Head of Channel programming On-Trade to develop BTL programming and assets that equip markets with the tools to win in market. Taking ownership of BTL planning for a defined set of brands and working with the respective Regional Brand Directors to ensure all parties are aligned and accountable on the planned execution in market. \u003C/li>\u003Cli>Leading the development and handover of channel activation workstreams from Region to Local Commercial Planning & Activation at an 80% ready state. Working in close consultation with markets to ensure critical paths are fully met. Allowing Local Commercial Planning & Activation to focus on the final 20% of the workstream centred on the localisation at market and customer level. \u003C/li>\u003Cli>You will be the business partner for a defined portfolio of Brands throughout the annual brand planning cycle (IAP) process, helping connect Region and Market(s) to deliver a winning BTL plan. A key stakeholder in bringing the functions together to think and act on-premise consumer.\u003C/li>\u003Cli>Delivering on-premise consumer messaging that resonates with the occasion or primary barrier to purchase for a brand. All whilst considering market dynamics to drive more consistent execution. Think and act on-premise consumer! \u003C/li>\u003Cli>Putting insights at the heart of BTL decision making. Focussing on the on-premise consumer occasion and need state.\u003C/li>\u003Cli>Defining channel and brand Point of Sales Materials (POSM) assortment in collaboration with regionally approved suppliers and with alignment across key markets. Working in partnership with our POSM Excellence Managers in Europe.\u003C/li>\u003Cli>Alongside the European Channel Programming Leadership team, you will be a key enabler in building a team of on-premise consumer marketing experts and refining ways of working between Region and Local teams\u003C/li>\u003Cli>Support the integration of preferred European BTL agencies and establishing clear ways of working.\u003Cspan>  \u003C/span>\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Remains abreast of legal regulations in the industry for the Countries.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>SKILLS \u003C/b>\u003Cb>- \u003C/b>THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY\u003C/p>\u003Cp>\u003Cb>SKILLS:\u003C/b>\u003C/p>\u003Cul>\u003Cli>Advanced in developing on-premise consumer marketing programs. At ease adapting the discussion based on the life stage of a category/brand in market, whilst delivering BTL scale/consistency. \u003C/li>\u003Cli>Advanced understanding of on-premise consumer behaviour across the full path to purchase. \u003C/li>\u003Cli>At ease translating brand strategy into on-premise consumer centric plans, rooted in insight, with clearly defined objectives. \u003C/li>\u003Cli>Channel expert, with advanced knowledge of how customers operate, the key barriers to success and how to win through partnership. \u003C/li>\u003Cli>Considered as a role model for leading external agencies to deliver world class work.\u003C/li>\u003Cli>Omnichannel mindset, incorporating Digital into planning and execution. \u003C/li>\u003Cli>Advanced communicator, skilled at removing complexity and driving clarity across the business. \u003C/li>\u003Cli>A leader at ease connecting teams across functions/markets, building a sense of community achieving team results and ownership of total regional performance within their area of expertise. \u003C/li>\u003Cli>Advanced in building a trusted relationship between Region and Markets. \u003C/li>\u003Cli>Fluent command in English. \u003C/li>\u003C/ul>\u003Cp>\u003Cb>EXPERIENCE:\u003C/b>\u003C/p>\u003Cul>\u003Cli>Minimum 5 years experience within Trade or Customer Marketing. Preferably within a Premium / FMCG background.\u003C/li>\u003Cli>Plus, a minimum 3 years experience in Sales, Brand Management, Category Development or Experiential\u003C/li>\u003Cli>Experienced in developing Channel Strategy based on on-premise consumer insight and delivering plans that contribute to winning along the path to purchase and delivering sustainable profit growth.\u003C/li>\u003Cli>Advanced knowledge of the channel achieved by working directly with key customers and closely with the sales team in an established market. Experience achieved through a Marketing or Commercial capacity. \u003C/li>\u003Cli>Detailed understanding of customers, their needs and how to win through partnership.\u003C/li>\u003Cli>Proven track record in stakeholder brief and management to ensure timely delivery of channel plans and projects\u003C/li>\u003Cli>Experience of working in multiple markets is beneficial but not essential.\u003C/li>\u003Cli>Experience of working for BTL/Creative agency & ability to create successful briefs is beneficial but not essential.\u003C/li>\u003Cli>Exposure to Bacardi Way of Growth for Marketing on how to build brands sustainably and effectively.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>KEY RELATIONSHIPS AND INTERDEPENDENCIES:\u003C/b>\u003C/p>\u003Cp>Your ability to operate & orchestrate seamlessly within the matrix will be critical for your success in this role:\u003C/p>\u003Cul>\u003Cli>Head of Channel Programming, On-Trade – Europe — your manager and the team you'll help build.\u003C/li>\u003Cli>Regional Brand Directors — your core partners in translating brand strategy into winning on-trade plans.\u003C/li>\u003Cli>Fellow On-Trade Customer Marketing Managers — your immediate peer group across the European Programming team.\u003C/li>\u003Cli>Local Commercial Planning & Activation (CPA) teams — the in-market teams who localise and execute the final 20% of your workstreams.\u003C/li>\u003Cli>POSM Excellence Managers – Europe — your partners in defining point-of-sale assortment.\u003C/li>\u003Cli>Global Brand Teams — for alignment on brand direction and guidelines.\u003C/li>\u003Cli>Revenue Growth Management & Procurement — to ensure plans are commercially sound and efficiently sourced.\u003C/li>\u003Cli>S&OP / Secondary Packaging / Plant — for supply, packaging and delivery of activation assets.\u003C/li>\u003Cli>Channel Marketing & Senior Commercial Planning & Activation Director — the senior leader steering the function. \u003C/li>\u003C/ul>\u003Cp>\u003Cb>PERSONAL QUALITIES \u003C/b>– SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR\u003C/p>\u003Cul>\u003Cli>Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become.\u003C/li>\u003Cli>Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.\u003C/li>\u003Cli>People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.\u003Cspan>  \u003C/span>Recognized solution provider and partner across the organization.\u003C/li>\u003Cli>Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.\u003Cspan>  \u003C/span>Go-getter mentality, committed to leave a legacy, always thinking 2 steps ahead.\u003C/li>\u003Cli>Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with.\u003C/li>\u003Cli>Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.\u003C/li>\u003C/ul>\u003Ch1>\u003C/h1>\u003Ch1>LEADERSHIP AGILITY\u003C/h1>\u003Cp>At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.\u003Cbr> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Belonging:\u003C/b> You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Self-Awareness:\u003C/b> You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>People Agility:\u003C/b> You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Results Agility\u003C/b>: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Mental Agility\u003C/b>: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Change Agility:\u003C/b> You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Ci>Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. \u003C/i>\u003C/p>\u003Cp>U.S. applicants have rights under Federal Employment Laws.\u003C/p>\u003Cp>\u003Cb>\u003Cu>Perks of Working for us\u003C/u>\u003C/b>\u003C/p>\u003Cp>At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.\u003C/p>\u003Ch2>\u003Cb>Compensation, Paid Time Off & Retirement:\u003C/b>\u003C/h2>\u003Cul>\u003Cli>\u003Cp>Competitive Pay Package\u003C/p>\u003C/li>\u003Cli>\u003Cp>Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)\u003C/p>\u003C/li>\u003Cli>\u003Cp>Retirement/Pension Plan\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>Health & Wellbeing\u003C/h2>\u003Cul>\u003Cli>\u003Cp>Medical, Critical Illness, and Life Insurance\u003C/p>\u003C/li>\u003Cli>\u003Cp>Employee Assistance Programs\u003C/p>\u003C/li>\u003Cli>\u003Cp>Best-in-class, family-friendly, and inclusive leave policies\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>Additional Benefits\u003C/h2>\u003Cp>\u003Cbr>The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.\u003Cbr>\u003Cbr>Some benefits may be subject to an employee contribution.\u003Cbr>\u003Cbr>Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.\u003C/p>","RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE For the On Trade Channel, you will work in partnership with the Head of Channel programming On-Trade to develop BTL programming and assets that equip markets with the tools to win in market. Taking ownership of BTL planning for a defined set of brands and working with the respective Regional Brand Directors to ensure all parties are aligned and accountable on the planned execution in market. Leading the development and handover of channel activation workstreams from Region to Local Commercial Planning & Activation at an 80% ready state. Working in close consultation with markets to ensure critical paths are fully met. Allowing Local Commercial Planning & Activation to focus on the final 20% of the workstream centred on the localisation at market and customer level. You will be the business partner for a defined portfolio of Brands throughout the annual brand planning cycle (IAP) process, helping connect Region and Market(s) to deliver a winning BTL plan. A key stakeholder in bringing the functions together to think and act on-premise consumer. Delivering on-premise consumer messaging that resonates with the occasion or primary barrier to purchase for a brand. All whilst considering market dynamics to drive more consistent execution. Think and act on-premise consumer! Putting insights at the heart of BTL decision making. Focussing on the on-premise consumer occasion and need state. Defining channel and brand Point of Sales Materials (POSM) assortment in collaboration with regionally approved suppliers and with alignment across key markets. Working in partnership with our POSM Excellence Managers in Europe. Alongside the European Channel Programming Leadership team, you will be a key enabler in building a team of on-premise consumer marketing experts and refining ways of working between Region and Local teams Support the integration of preferred European BTL agencies and establishing clear ways of working. Remains abreast of legal regulations in the industry for the Countries. SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY SKILLS: Advanced in developing on-premise consumer marketing programs. At ease adapting the discussion based on the life stage of a category/brand in market, whilst delivering BTL scale/consistency. Advanced understanding of on-premise consumer behaviour across the full path to purchase. At ease translating brand strategy into on-premise consumer centric plans, rooted in insight, with clearly defined objectives. Channel expert, with advanced knowledge of how customers operate, the key barriers to success and how to win through partnership. Considered as a role model for leading external agencies to deliver world class work. Omnichannel mindset, incorporating Digital into planning and execution. Advanced communicator, skilled at removing complexity and driving clarity across the business. A leader at ease connecting teams across functions/markets, building a sense of community achieving team results and ownership of total regional performance within their area of expertise. Advanced in building a trusted relationship between Region and Markets. Fluent command in English. EXPERIENCE: Minimum 5 years experience within Trade or Customer Marketing. Preferably within a Premium / FMCG background. Plus, a minimum 3 years experience in Sales, Brand Management, Category Development or Experiential Experienced in developing Channel Strategy based on on-premise consumer insight and delivering plans that contribute to winning along the path to purchase and delivering sustainable profit growth. Advanced knowledge of the channel achieved by working directly with key customers and closely with the sales team in an established market. Experience achieved through a Marketing or Commercial capacity. Detailed understanding of customers, their needs and how to win through partnership. Proven track record in stakeholder brief and management to ensure timely delivery of channel plans and projects Experience of working in multiple markets is beneficial but not essential. Experience of working for BTL/Creative agency & ability to create successful briefs is beneficial but not essential. Exposure to Bacardi Way of Growth for Marketing on how to build brands sustainably and effectively. KEY RELATIONSHIPS AND INTERDEPENDENCIES: Your ability to operate & orchestrate seamlessly within the matrix will be critical for your success in this role: Head of Channel Programming, On-Trade – Europe — your manager and the team you'll help build. Regional Brand Directors — your core partners in translating brand strategy into winning on-trade plans. Fellow On-Trade Customer Marketing Managers — your immediate peer group across the European Programming team. Local Commercial Planning & Activation (CPA) teams — the in-market teams who localise and execute the final 20% of your workstreams. POSM Excellence Managers – Europe — your partners in defining point-of-sale assortment. Global Brand Teams — for alignment on brand direction and guidelines. Revenue Growth Management & Procurement — to ensure plans are commercially sound and efficiently sourced. S&OP / Secondary Packaging / Plant — for supply, packaging and delivery of activation assets. Channel Marketing & Senior Commercial Planning & Activation Director — the senior leader steering the function. PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become. Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others. People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance. Recognized solution provider and partner across the organization. Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. Go-getter mentality, committed to leave a legacy, always thinking 2 steps ahead. Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with. Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience. LEADERSHIP AGILITY At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level. Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance Results Agility : You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. Mental Agility : You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. U.S. applicants have rights under Federal Employment Laws. Perks of Working for us At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance. Compensation, Paid Time Off & Retirement: Competitive Pay Package Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community) Retirement/Pension Plan Health & Wellbeing Medical, Critical Illness, and Life Insurance Employee Assistance Programs Best-in-class, family-friendly, and inclusive leave policies Additional Benefits The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.",0,1789572536000,"2026-09-18 05:29:19","Posted Today","",true,"GBP",{"jsonldValid":15,"jsonld":25},{"jobs":30},[31,47,63,81,99,117],{"id":32,"applyToken":33,"slug":34,"title":35,"companyname":36,"companylogo":25,"city":37,"country":38,"remote":15,"employmentType":39,"department":40,"content_html":41,"content_text":42,"years":21,"createdAt":43,"updatedAtISO":44,"postedAtISO":24,"validThroughISO":25,"active":26,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":45,"isPaid":15,"schema":46},"1a8f6af1525cafdee45856b577f499b02a5234339928e868f307bf668df2c6c3","4db975e3649de24aee511ec614c223e937818c979c3586b32807b02249268529","lifecycle-marketing-manager-at-avid-5620c65f4b","Lifecycle Marketing Manager","avid","Remote - Philippines","Philippines",[17],"Marketing","\u003Ch3>\u003Cb>It's fun to work in a company where people truly \u003Cb>BELIEVE\u003C/b> in what they're doing!\u003C/b>\u003C/h3>\u003Cp>\u003Ci>We're committed to bringing passion and customer focus to the business.\u003C/i>\u003C/p>\u003Cp>\u003Cb>Job Summary\u003C/b>\u003C/p>\u003Cp>The Lifecycle Marketing Manager turns lifecycle strategy into scalable, measurable customer engagement campaigns for Avid's direct-to-consumer subscription business. This role owns assigned programs from planning through execution, launch, measurement, and optimization, bringing together cross-functional partners and ensuring work is delivered accurately and on time.\u003C/p>\u003Cbr>\u003Cp>The ideal candidate is a hands-on lifecycle or CRM marketer with strong program management, campaign operations, analytical thinking, and cross-functional leadership skills. You can turn a business objective into a clear engagement plan, keep work moving, and use results to improve what comes next.\u003C/p>\u003Cbr>\u003Cp>This is an individual contributor role. The Lifecycle Marketing Manager owns campaign development start to finish and the program management of their assigned campaigns, not people management.\u003C/p>\u003Cbr>\u003Cp>\u003Cb>WHAT YOU WILL DO\u003C/b>\u003C/p>\u003Cp>\u003Cb>Lifecycle Strategy & Campaign Ownership\u003C/b>\u003C/p>\u003Cul>\u003Cli>Own end-to-end lifecycle programs from business brief and strategy through execution, launch, measurement, optimization, and post-campaign analysis.\u003C/li>\u003Cli>Turn business and customer objectives into campaign plans covering audiences, messaging, channels, dependencies, timelines, and success metrics.\u003C/li>\u003Cli>Manage multiple campaigns at once, identify risks and blockers to keep work moving to launch.\u003C/li>\u003Cli>Own programs across prospect conversion, onboarding, engagement, retention, renewal, win-back, and expansion.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Campaign Execution, Audience & Quality\u003C/b>\u003C/p>\u003Cul>\u003Cli>Own campaign execution across email (using Knak), in-app messaging, onsite experiences, and other lifecycle channels, including campaign setup and execution in Braze.\u003C/li>\u003Cli>Define segmentation, eligibility, personalization, and suppression requirements; partner with Data to validate logic, data availability, and reporting.\u003C/li>\u003Cli>Own campaign QA and readiness, including personalization, dynamic content, offers and pricing, suppression, links, landing pages, test sends, rendering, and launch checks.\u003C/li>\u003Cli>Monitor campaigns after launch and act quickly on issues affecting customer experience or business performance.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Measurement & Optimization\u003C/b>\u003C/p>\u003Cul>\u003Cli>Define KPIs and measurement plans with Data and Analytics, and use Braze, Looker Reports, Google Analytics, Salesforce, Amplitude, and other available sources to assess performance.\u003C/li>\u003Cli>Turn campaign results and customer behavior into clear insights, business implications, and recommendations, not just reporting.\u003C/li>\u003Cli>Plan and manage A/B and other controlled tests, document learnings, and apply results to future campaigns.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Cross Functional Leadership & Process Improvements\u003C/b>\u003C/p>\u003Cul>\u003Cli>Lead cross-functional team meetings for assigned campaigns, driving alignment, decisions, and next steps across partner teams.\u003C/li>\u003Cli>Lead day-to-day coordination across Product Marketing, Market Solutions, Content, eCommerce, Digital Operations, Creative Services, Growth, Data, and Engineering.\u003C/li>\u003Cli>Create clear briefs, requirements, timelines, and decision points; define lifecycle requirements and drive technical needs through Engineering and Product Technology teams.\u003C/li>\u003Cli>Work with the Growth team to establish improvements to the customer journeys across acquisition and lifecycle engagement campaigns.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>WHO YOU ARE\u003C/b>\u003C/p>\u003Cul>\u003Cli>Lifecycle / CRM Marketer: 3+ years of experience in lifecycle, CRM, retention, subscription, digital marketing, or a related discipline, with demonstrated program ownership.\u003C/li>\u003Cli>Strong Program Owner: Organized, proactive, and comfortable taking an objective from idea to launch while managing dependencies and deadlines.\u003C/li>\u003Cli>Campaign Operations Expert: Detail-oriented and experienced launching personalized, multi-audience campaigns at scale.\u003C/li>\u003Cli>Marketing Automation Proficient: Hands-on experience with Braze, Knak, Salesforce, or a comparable lifecycle/CRM platform. Braze strongly preferred.\u003C/li>\u003Cli>Customer & Subscription Mindset: Understanding of free-to-paid, trial, onboarding, engagement, renewal, churn prevention, win-back, expansion, and cross-sell.\u003C/li>\u003Cli>Analytical & Insight-Oriented: Able to interpret performance and turn data into specific actions; experience with Looker, GA4, Amplitude, Salesforce, or similar tools is valuable.\u003C/li>\u003Cli>Cross-Functional Collaborator: Comfortable working with Creative, Copywriter, Content, Data, eCommerce team, Marketing Operations, Web, Product Marketing, Growth, and Product Technology Group.\u003C/li>\u003Cli>Compliance-Aware and Technically Comfortable: Working knowledge of CAN-SPAM, GDPR, and applicable requirements; basic HTML/CSS for email troubleshooting is preferred.\u003C/li>\u003Cli>Creative Industry Interest: Experience or genuine interest in music production, audio, music notation, video, post-production, or related creative industries is a plus.\u003C/li>\u003Cli>Education: Bachelor's degree or equivalent experience required.\u003C/li>\u003Cli>Location & Availability: Based in Philippines, with the ability to work hours aligned to US Eastern Time.\u003C/li>\u003Cli>Language: Fluent written and spoken English required.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>WHAT SUCCESS LOOKS LIKE & PREFERRED QUALIFICATIONS\u003C/b>\u003C/p>\u003Cp>\u003Cb>What Success Looks Like\u003C/b>\u003C/p>\u003Cul>\u003Cli>Programs launch on time, accurately, and with measurable outcomes.\u003C/li>\u003Cli>Cross-functional teams receive clear briefs and requirements, and campaign performance consistently leads to actionable optimization.\u003C/li>\u003Cli>Lifecycle programs become more scalable through stronger processes, QA, testing, personalization, and automation.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Preferred Qualifications\u003C/b>\u003C/p>\u003Cul>\u003Cli>D2C subscription or SaaS experience.\u003C/li>\u003Cli>Lifecycle experience across multiple products, customer segments, or geographies.\u003C/li>\u003Cli>Experience with Braze: canvas, segmentation, personalization, or campaign analytics.\u003C/li>\u003Cli>Experience managing structured experimentation programs and distributed or global teams.\u003C/li>\u003C/ul>\u003Cbr>\u003Cp>\u003Ci>Avid is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.\u003C/i>\u003C/p>\u003Cbr>\u003Cp>\u003Ci>#LI-Remote #L1-CME1\u003C/i>\u003C/p>\u003Cp>\u003Ci>If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us\u003C/i>\u003Ci>!\u003C/i>\u003C/p>","It's fun to work in a company where people truly BELIEVE in what they're doing! We're committed to bringing passion and customer focus to the business. Job Summary The Lifecycle Marketing Manager turns lifecycle strategy into scalable, measurable customer engagement campaigns for Avid's direct-to-consumer subscription business. This role owns assigned programs from planning through execution, launch, measurement, and optimization, bringing together cross-functional partners and ensuring work is delivered accurately and on time. The ideal candidate is a hands-on lifecycle or CRM marketer with strong program management, campaign operations, analytical thinking, and cross-functional leadership skills. You can turn a business objective into a clear engagement plan, keep work moving, and use results to improve what comes next. This is an individual contributor role. The Lifecycle Marketing Manager owns campaign development start to finish and the program management of their assigned campaigns, not people management. WHAT YOU WILL DO Lifecycle Strategy & Campaign Ownership Own end-to-end lifecycle programs from business brief and strategy through execution, launch, measurement, optimization, and post-campaign analysis. Turn business and customer objectives into campaign plans covering audiences, messaging, channels, dependencies, timelines, and success metrics. Manage multiple campaigns at once, identify risks and blockers to keep work moving to launch. Own programs across prospect conversion, onboarding, engagement, retention, renewal, win-back, and expansion. Campaign Execution, Audience & Quality Own campaign execution across email (using Knak), in-app messaging, onsite experiences, and other lifecycle channels, including campaign setup and execution in Braze. Define segmentation, eligibility, personalization, and suppression requirements; partner with Data to validate logic, data availability, and reporting. Own campaign QA and readiness, including personalization, dynamic content, offers and pricing, suppression, links, landing pages, test sends, rendering, and launch checks. Monitor campaigns after launch and act quickly on issues affecting customer experience or business performance. Measurement & Optimization Define KPIs and measurement plans with Data and Analytics, and use Braze, Looker Reports, Google Analytics, Salesforce, Amplitude, and other available sources to assess performance. Turn campaign results and customer behavior into clear insights, business implications, and recommendations, not just reporting. Plan and manage A/B and other controlled tests, document learnings, and apply results to future campaigns. Cross Functional Leadership & Process Improvements Lead cross-functional team meetings for assigned campaigns, driving alignment, decisions, and next steps across partner teams. Lead day-to-day coordination across Product Marketing, Market Solutions, Content, eCommerce, Digital Operations, Creative Services, Growth, Data, and Engineering. Create clear briefs, requirements, timelines, and decision points; define lifecycle requirements and drive technical needs through Engineering and Product Technology teams. Work with the Growth team to establish improvements to the customer journeys across acquisition and lifecycle engagement campaigns. WHO YOU ARE Lifecycle / CRM Marketer: 3+ years of experience in lifecycle, CRM, retention, subscription, digital marketing, or a related discipline, with demonstrated program ownership. Strong Program Owner: Organized, proactive, and comfortable taking an objective from idea to launch while managing dependencies and deadlines. Campaign Operations Expert: Detail-oriented and experienced launching personalized, multi-audience campaigns at scale. Marketing Automation Proficient: Hands-on experience with Braze, Knak, Salesforce, or a comparable lifecycle/CRM platform. Braze strongly preferred. Customer & Subscription Mindset: Understanding of free-to-paid, trial, onboarding, engagement, renewal, churn prevention, win-back, expansion, and cross-sell. Analytical & Insight-Oriented: Able to interpret performance and turn data into specific actions; experience with Looker, GA4, Amplitude, Salesforce, or similar tools is valuable. Cross-Functional Collaborator: Comfortable working with Creative, Copywriter, Content, Data, eCommerce team, Marketing Operations, Web, Product Marketing, Growth, and Product Technology Group. Compliance-Aware and Technically Comfortable: Working knowledge of CAN-SPAM, GDPR, and applicable requirements; basic HTML/CSS for email troubleshooting is preferred. Creative Industry Interest: Experience or genuine interest in music production, audio, music notation, video, post-production, or related creative industries is a plus. Education: Bachelor's degree or equivalent experience required. Location & Availability: Based in Philippines, with the ability to work hours aligned to US Eastern Time. Language: Fluent written and spoken English required. WHAT SUCCESS LOOKS LIKE & PREFERRED QUALIFICATIONS What Success Looks Like Programs launch on time, accurately, and with measurable outcomes. Cross-functional teams receive clear briefs and requirements, and campaign performance consistently leads to actionable optimization. Lifecycle programs become more scalable through stronger processes, QA, testing, personalization, and automation. Preferred Qualifications D2C subscription or SaaS experience. Lifecycle experience across multiple products, customer segments, or geographies. Experience with Braze: canvas, segmentation, personalization, or campaign analytics. Experience managing structured experimentation programs and distributed or global teams. Avid is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. #LI-Remote #L1-CME1 If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us !",1790648427000,"2026-09-29 04:24:26","USD",{"jsonldValid":15,"jsonld":25},{"id":48,"applyToken":49,"slug":50,"title":51,"companyname":52,"companylogo":53,"companyTagline":54,"companyIndustry":55,"city":56,"country":57,"remote":15,"employmentType":58,"department":40,"content_html":59,"content_text":60,"years":21,"createdAt":43,"updatedAtISO":61,"postedAtISO":24,"validThroughISO":25,"active":26,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":45,"isPaid":15,"schema":62},"5050b1d1ecb86bc16b5a98c8a965ee477b939b4145c13d183c0bfac0b6cf7186","eead6b835a3171683859baea434f8edb7c14775b65126b4302c8860a25310bfc","senior-lifecycle-marketing-lead-at-northwest-bank-014abba4a1","Senior Lifecycle Marketing Lead","Northwest Bank","https://cdn.jobboardwise.com/logo/northwest.com","For what's next™","Banking","OH0713  NW Bancshares HQ","United States",[17],"OH0523  Independence Bus Office, OH0713  NW Bancshares HQ, PA0258  Bellevue, PA0736 Administration Center\u003Cp>\u003Cu>\u003Cb>Job Description\u003C/b>\u003C/u>\u003C/p>\u003Cp>Northwest Bank is seeking a strategic and results-driven Senior Lifecycle Marketing Lead to own the development, execution, and optimization of personalized customer marketing programs across the customer lifecycle. This role will be responsible for driving engagement, retention, deepening relationships, and customer growth through the delivery of highly targeted, data-driven communications and experiences.\u003C/p>\u003Cbr>\u003Cp>The Senior Lifecycle Marketing Lead will drive the strategy and operations supporting Northwest's one-to-one marketing ecosystem, including email marketing, direct mail, customer journey orchestration, and Customer Data Platform (CDP) use case activation. Working at the intersection of marketing, data, technology, and customer experience, this individual will transform customer insights into relevant and timely communications that help customers achieve their financial goals while driving measurable business outcomes.\u003C/p>\u003Cbr>\u003Cp>This role serves as a key connector between Marketing, Digital, Analytics, Product, Technology, Operations, and Compliance teams to ensure personalized marketing initiatives are executed effectively and responsibly. The ideal candidate combines customer-centric thinking with analytical rigor and operational excellence, bringing a passion for leveraging data and technology to create more meaningful customer experiences.\u003C/p>\u003Cbr>\u003Cp>As Northwest continues to enhance its personalization capabilities, this role will help shape the future of relationship marketing by identifying opportunities to deliver the right message, to the right customer, at the right time, through the right channel.\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Essential Functions\u003C/b>\u003C/p>\u003Cp>•\t\u003Cb>Lifecycle Marketing Strategy & Execution\u003C/b>\u003C/p>\u003Cp>\t•\tDevelop and execute lifecycle marketing strategies that support customer acquisition, onboarding, engagement, retention, product adoption, and relationship deepening.\u003C/p>\u003Cp>\t•\tCreate customer contact strategies and journey frameworks that improve customer experiences while driving business growth.\u003C/p>\u003Cp>\t•\tLead cross-channel customer engagement programs across email and direct mail, with strong integration with other partners internally across CRM, digital marketing, and other key programs.\u003C/p>\u003Cp>•\t\u003Cb>Email Marketing and Customer Data Platform (CDP) Journey Orchestration and Activation\u003C/b>\u003C/p>\u003Cp>\t•\tOwn the strategy, execution, and optimization of email marketing campaigns and automated customer journeys.\u003C/p>\u003Cp>\t•\tEstablish best practices related to audience targeting, personalization, testing (e.g., send times, subject lines, body content, etc.) deliverability, and performance monitoring.\u003C/p>\u003Cp>\t•\tSupport campaign planning calendar development and ensure timely execution of marketing initiatives.\u003C/p>\u003Cp>\t•\tResponsible for managing both Service and Commercial email campaigns.\u003C/p>\u003Cp>\t•\tServe as a business owner and power user for customer audience management and CDP activation efforts.\u003C/p>\u003Cp>\t•\tPartner with Analytics, Data, and Technology teams to develop audience strategies, segmentation frameworks, and activation processes. Help define audience eligibility, suppression, and contact governance standards.\u003C/p>\u003Cp>\u003Cb>•\tDirect Mail Strategy & Operations\u003C/b>\u003C/p>\u003Cp>\t•\tLead the planning and execution of targeted direct mail campaigns to both prospects and existing customers.\u003C/p>\u003Cp>\t•\tPartner with internal team members and external vendors to manage production, targeting, fulfillment, and campaign measurement.\u003C/p>\u003Cp>\t•\tMonitor campaign performance and continually improve targeting, response rates, and operational efficiency.\u003C/p>\u003Cp>\t•\tPartner with internal marketing and operations teams to evolve incentive strategies and capabilities.\u003C/p>\u003Cp>\u003Cb>•\tCross-Functional Leadership\u003C/b>\u003C/p>\u003Cp>\t•\tCollaborate with Marketing, Communications, Analytics, Line of Business, Data, Technology, and other leaders internally and externally to prioritize omnichannel campaigns and use cases based upon value-based prioritization processes.\u003C/p>\u003Cp>\t•\tEnsure seamless customer experiences which cultivate deeper relationships through multiple channel activations.\u003C/p>\u003Cp>\t•\tManage relationships with marketing technology partners, agencies, and vendors.\u003C/p>\u003Cp>\t•\tPartner closely with Compliance, Legal, and Risk teams throughout campaign development and execution to ensure all communications comply with applicable regulatory requirements, privacy standards, and internal policies.\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Additional Essential Functions\u003C/b>\u003C/p>\u003Cp>•\tEnsure compliance with Northwest’s policies and procedures, and Federal/State regulations\u003C/p>\u003Cp>•\tNavigate Microsoft Office Software, computer applications, and software specific to the department in order to maximize technology tools and gain efficiency\u003C/p>\u003Cp>•\tWork as part of a team\u003C/p>\u003Cp>•\tWork with on-site equipment\u003C/p>\u003Cbr>\u003Cp>\u003Cb>QUALIFICATIONS\u003C/b>\u003C/p>\u003Cp>To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Education \u003C/b>\u003C/p>\u003Cp>Bachelor's Degree\tMarketing, Business, Communications, Journalism, or related field.\t \t\t\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Work Experience\u003C/b>\u003C/p>\u003Cp>3 - 5 years\tDirectly related, progressively responsible work experience\t \t\t\u003C/p>\u003Cp>3 - 5 years\tExperience in brand management, marketing, content strategy, or related fields.\t \t\t\u003C/p>\u003Cp>3 - 5 years\tDemonstrated experience with Email platforms, such as HubSpot, or similar.\t \t\t\u003C/p>\u003Cp>2 - 3 years\tFamiliarity with Customer Data Platforms (CDP) or similar campaign management and journey orchestration technologies.\t \t\t\u003C/p>\u003Cp>2 - 3 years\tFamiliarity with direct mail operations and integrated customer engagement programs.\t \t\t\u003C/p>\u003Cp>3 - 5 years\tDemonstrated knowledge of addressable audience data, data privacy, and consent management.\t \t\t\u003C/p>\u003Cp>3 - 5 years\tStrong writing and editorial skills, with the ability to simplify complex financial concepts for broad audiences.\t \t\t\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Additional Knowledge, Skills and Abilities\u003C/b>\u003C/p>\u003Cp>•\tExperience required in developing educational content, training materials, or presentations.\u003C/p>\u003Cp>•\tExperience with Email marketing platforms, such as HubSpot, Salesforce Marketing Cloud, Adobe Campaign, or similar.\t\u003C/p>\u003Cp>\u003Cbr>\u003Cbr>\u003C/p>\u003Cp>Northwest is an equal opportunity employer. We are committed to creating an inclusive environment for all employees.\u003C/p>","OH0523 Independence Bus Office, OH0713 NW Bancshares HQ, PA0258 Bellevue, PA0736 Administration Center Job Description Northwest Bank is seeking a strategic and results-driven Senior Lifecycle Marketing Lead to own the development, execution, and optimization of personalized customer marketing programs across the customer lifecycle. This role will be responsible for driving engagement, retention, deepening relationships, and customer growth through the delivery of highly targeted, data-driven communications and experiences. The Senior Lifecycle Marketing Lead will drive the strategy and operations supporting Northwest's one-to-one marketing ecosystem, including email marketing, direct mail, customer journey orchestration, and Customer Data Platform (CDP) use case activation. Working at the intersection of marketing, data, technology, and customer experience, this individual will transform customer insights into relevant and timely communications that help customers achieve their financial goals while driving measurable business outcomes. This role serves as a key connector between Marketing, Digital, Analytics, Product, Technology, Operations, and Compliance teams to ensure personalized marketing initiatives are executed effectively and responsibly. The ideal candidate combines customer-centric thinking with analytical rigor and operational excellence, bringing a passion for leveraging data and technology to create more meaningful customer experiences. As Northwest continues to enhance its personalization capabilities, this role will help shape the future of relationship marketing by identifying opportunities to deliver the right message, to the right customer, at the right time, through the right channel. Essential Functions • Lifecycle Marketing Strategy & Execution • Develop and execute lifecycle marketing strategies that support customer acquisition, onboarding, engagement, retention, product adoption, and relationship deepening. • Create customer contact strategies and journey frameworks that improve customer experiences while driving business growth. • Lead cross-channel customer engagement programs across email and direct mail, with strong integration with other partners internally across CRM, digital marketing, and other key programs. • Email Marketing and Customer Data Platform (CDP) Journey Orchestration and Activation • Own the strategy, execution, and optimization of email marketing campaigns and automated customer journeys. • Establish best practices related to audience targeting, personalization, testing (e.g., send times, subject lines, body content, etc.) deliverability, and performance monitoring. • Support campaign planning calendar development and ensure timely execution of marketing initiatives. • Responsible for managing both Service and Commercial email campaigns. • Serve as a business owner and power user for customer audience management and CDP activation efforts. • Partner with Analytics, Data, and Technology teams to develop audience strategies, segmentation frameworks, and activation processes. Help define audience eligibility, suppression, and contact governance standards. • Direct Mail Strategy & Operations • Lead the planning and execution of targeted direct mail campaigns to both prospects and existing customers. • Partner with internal team members and external vendors to manage production, targeting, fulfillment, and campaign measurement. • Monitor campaign performance and continually improve targeting, response rates, and operational efficiency. • Partner with internal marketing and operations teams to evolve incentive strategies and capabilities. • Cross-Functional Leadership • Collaborate with Marketing, Communications, Analytics, Line of Business, Data, Technology, and other leaders internally and externally to prioritize omnichannel campaigns and use cases based upon value-based prioritization processes. • Ensure seamless customer experiences which cultivate deeper relationships through multiple channel activations. • Manage relationships with marketing technology partners, agencies, and vendors. • Partner closely with Compliance, Legal, and Risk teams throughout campaign development and execution to ensure all communications comply with applicable regulatory requirements, privacy standards, and internal policies. Additional Essential Functions • Ensure compliance with Northwest’s policies and procedures, and Federal/State regulations • Navigate Microsoft Office Software, computer applications, and software specific to the department in order to maximize technology tools and gain efficiency • Work as part of a team • Work with on-site equipment QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education Bachelor's Degree Marketing, Business, Communications, Journalism, or related field. Work Experience 3 - 5 years Directly related, progressively responsible work experience 3 - 5 years Experience in brand management, marketing, content strategy, or related fields. 3 - 5 years Demonstrated experience with Email platforms, such as HubSpot, or similar. 2 - 3 years Familiarity with Customer Data Platforms (CDP) or similar campaign management and journey orchestration technologies. 2 - 3 years Familiarity with direct mail operations and integrated customer engagement programs. 3 - 5 years Demonstrated knowledge of addressable audience data, data privacy, and consent management. 3 - 5 years Strong writing and editorial skills, with the ability to simplify complex financial concepts for broad audiences. Additional Knowledge, Skills and Abilities • Experience required in developing educational content, training materials, or presentations. • Experience with Email marketing platforms, such as HubSpot, Salesforce Marketing Cloud, Adobe Campaign, or similar. Northwest is an equal opportunity employer. We are committed to creating an inclusive environment for all employees.","2026-09-29 04:24:27",{"jsonldValid":15,"jsonld":25},{"id":64,"applyToken":65,"slug":66,"title":67,"companyname":68,"companylogo":69,"companyTagline":70,"companyIndustry":71,"city":72,"country":73,"remote":26,"employmentType":74,"department":40,"content_html":75,"content_text":76,"years":21,"createdAt":77,"updatedAtISO":78,"postedAtISO":79,"validThroughISO":25,"active":26,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":45,"isPaid":15,"schema":80},"237a2ef60261df8e91c9e4614f925b095230bf66e73a255acfa7712dca329891","676aaa06f50caace3b62ea1b775e41e9548ccab95622307b9f6f4cae49b31d2e","senior-customer-lifecycle-marketing-manager-at-demandbase-a8245b450d","Senior Customer Lifecycle Marketing Manager","Demandbase","https://cdn.jobboardwise.com/logo/linktr.ee","Follow Demandbase for the latest news, updates and B2B go-to-market insights.","Computer Software","US - Remote","Us -",[17],"\u003Cp>\u003Cstrong>Introduction to Demandbase:\u003C/strong>\u003C/p>\u003Cp>Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform. \u003C/p>\u003Cp>As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom. \u003C/p>\u003Ch2>\u003Cstrong>About the Role\u003C/strong>\u003C/h2>\u003Cp>We’re looking for a Senior Marketing Manager to build and execute programs that engage Demandbase customers throughout their lifecycle and drive product adoption, expansion, and retention.\u003C/p>\u003Cp>This is a senior individual contributor role that sits at the intersection of Customer Marketing, Customer Experience, Product, Product Marketing, Sales, and Professional Services. You’ll own integrated customer campaigns, scaled communications, and triggered lifecycle programs designed around the moments that matter most in the customer journey.\u003C/p>\u003Cp>This is a builder role. You’ll be creating new programs, frameworks, and ways of working, often without an established playbook. We’re looking for someone who is comfortable navigating ambiguity, moving quickly in a dynamic environment, and bringing structure to cross-functional challenges.\u003C/p>\u003Cp>In the near term, a key priority for this role will be driving Demandbase AI (DBAI) adoption, building targeted campaigns utilizing multiple channels that move customers from awareness and education to product usage and ongoing engagement.\u003C/p>\u003Ch2>\u003Cstrong>What You’ll Do\u003C/strong>\u003C/h2>\u003Ch3>\u003Cstrong>Integrated Customer Campaigns\u003C/strong>\u003C/h3>\u003Cul>\u003Cli>\u003Cp>Develop and execute integrated campaigns that drive product adoption, expansion, and customer engagement across lifecycle touchpoints.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead near-term campaigns focused on DBAI adoption, developing audience strategies, messaging, offers, and journeys that encourage customers to discover and use Demandbase AI.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Build and execute land-and-expand campaigns that help Demandbase grow within enterprise customers by identifying and engaging new business units, child accounts, buying groups, and stakeholders beyond the existing customer footprint.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with Sales and Customer Experience to develop account-based expansion plays that combine scaled marketing programs with personalized account team outreach.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with Product Marketing on product launches and translate launches into customer-facing campaigns that drive awareness, education, adoption, and continued usage.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Build campaigns across channels including email, in-product experiences, customer events and user groups, webinars, educational content, and Sales/CS outreach.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Measure campaign performance and use engagement, product adoption, and expansion signals to continuously optimize programs.\u003C/p>\u003C/li>\u003C/ul>\u003Ch3>\u003Cstrong>Customer Lifecycle Programs\u003C/strong>\u003C/h3>\u003Cul>\u003Cli>\u003Cp>Map the customer journey and identify key moments that matter where scaled marketing programs can improve the customer experience and business outcomes.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with Customer Experience, Product, Sales, and Professional Services to build triggered lifecycle programs based on customer behavior, lifecycle stage, and product usage.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Develop programs for moments such as customer welcome and onboarding, new-user activation, product adoption, renewal preparation, expansion opportunities, and re-engagement.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Develop differentiated engagement strategies based on customer persona and role, from individual users and practitioners to executive stakeholders.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Build repeatable programs that complement high-touch Customer Success engagement and allow Demandbase to deliver a more personalized customer experience at scale.\u003C/p>\u003C/li>\u003C/ul>\u003Ch3>\u003Cstrong>Customer Communications, Segmentation & Database Management\u003C/strong>\u003C/h3>\u003Cul>\u003Cli>\u003Cp>Own the strategy and execution of scaled customer communications, creating a coordinated approach across Marketo, ChurnZero, Pendo, and other customer-facing channels.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Develop a customer segmentation and activation framework that connects customer data and capabilities across platforms, determining how account attributes, product usage, lifecycle stage, persona, and behavioral signals inform who we communicate with, when, and through which channel.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with Revenue Operations, Customer Experience, Product, and other teams to bridge fragmented customer data and tools and establish clear audience governance around targeting, suppression, frequency, and prioritization.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Own the customer communications calendar and work cross-functionally to identify overlaps, gaps, and opportunities across communications originating from Marketing, Product, Customer Experience, and other teams.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Serve as a customer communications steward, establishing templates and editorial standards that ensure scaled communications meet a high bar for brand voice, tone, content quality, relevance, and overall customer experience.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Plan and execute recurring customer communications, including newsletters, product communications, customer education, and event promotion.\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>What We’re Looking For\u003C/strong>\u003C/h2>\u003Ch3>\u003Cstrong>Experience & Marketing Expertise\u003C/strong>\u003C/h3>\u003Cul>\u003Cli>\u003Cp>7-10 years of experience in lifecycle marketing, customer marketing, integrated campaigns, CRM marketing, or a related discipline, ideally within B2B SaaS.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Demonstrated experience building integrated campaigns tied to measurable outcomes such as product adoption, expansion, engagement, or retention.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience developing account-based or expansion campaigns within enterprise accounts, including engaging multiple personas, buying groups, or business units. Familiarity with Demandbase One is a huge plus.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong understanding of the B2B SaaS customer journey and experience partnering across Marketing, Customer Success, Product, Sales, and Operations.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Excellent editorial judgment and a strong understanding of brand, voice, tone, and content quality, with the ability to turn product concepts into clear and compelling customer communications.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong cross-functional leadership skills and the ability to independently bring structure, strategy, and momentum to programs involving multiple teams and stakeholders.\u003C/p>\u003C/li>\u003C/ul>\u003Ch3>\u003Cstrong>Technical & AI Fluency\u003C/strong>\u003C/h3>\u003Cul>\u003Cli>\u003Cp>Hands-on experience with Marketo or similar marketing automation platforms, with a strong understanding of segmentation, targeting, database management, and campaign operations. Experience with platforms such as ChurnZero and Pendo is a plus.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience working across multiple customer data sources and activation platforms to build practical audience segmentation and triggered lifecycle programs.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Comfortable using AI as part of the day-to-day marketing workflow to improve efficiency, personalization, content development, analysis, and campaign execution.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience marketing or driving adoption of AI-powered products or features is a plus, including the ability to translate AI capabilities into practical customer use cases and value.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Analytical mindset and comfort using campaign, customer, and product usage data to identify opportunities, develop audiences, and measure impact.\u003C/p>\u003C/li>\u003C/ul>\u003Ch3>\u003Cstrong>What Success Looks Like\u003C/strong>\u003C/h3>\u003Cp>You’ll help Demandbase create a more connected customer journey: customers receive the right communication at the right moment, discover and adopt more of the platform, and have clear pathways to deepen and expand their relationship with Demandbase. You’ll build scalable lifecycle and expansion programs that help us grow within existing customers while creating a more relevant, personalized customer experience.\u003C/p>\u003Ch2>\u003Cstrong>Benefits:\u003C/strong>\u003C/h2>\u003Cp>Our benefits include options for up to 100% paid Medical, Dental, and Vision premiums for you and your entire family, $1,000 personal development stipend, flexible PTO policy, no internal meeting Fridays, Modern Health mental wellness platform, Headspace, Ginger, and 13 paid holidays and 2 additional weeks where all Demandbase employees take off (week of July 4th and Thanksgiving). Plus 401(k), short-term/long-term disability, life insurance, and all those good things.\u003C/p>\u003Cp>\u003Cstrong>Our Commitment to Diversity, Equity, and Inclusion at Demandbase\u003C/strong>\u003C/p>\u003Cp>At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.\u003C/p>\u003Cp>We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!\u003C/p>\u003Cp>We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.\u003C/p>\u003Cp>\u003Cstrong>Unsolicited Submissions\u003C/strong>\u003C/p>\u003Cp>At Demandbase, we value thoughtful partnerships and direct connections with candidates. We’re not accepting unsolicited resumes or outreach from third-party recruiting agencies. Any unsolicited submissions will not be reviewed, and no fees will be paid.\u003C/p>","Introduction to Demandbase: Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform. As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom. About the Role We’re looking for a Senior Marketing Manager to build and execute programs that engage Demandbase customers throughout their lifecycle and drive product adoption, expansion, and retention. This is a senior individual contributor role that sits at the intersection of Customer Marketing, Customer Experience, Product, Product Marketing, Sales, and Professional Services. You’ll own integrated customer campaigns, scaled communications, and triggered lifecycle programs designed around the moments that matter most in the customer journey. This is a builder role. You’ll be creating new programs, frameworks, and ways of working, often without an established playbook. We’re looking for someone who is comfortable navigating ambiguity, moving quickly in a dynamic environment, and bringing structure to cross-functional challenges. In the near term, a key priority for this role will be driving Demandbase AI (DBAI) adoption, building targeted campaigns utilizing multiple channels that move customers from awareness and education to product usage and ongoing engagement. What You’ll Do Integrated Customer Campaigns Develop and execute integrated campaigns that drive product adoption, expansion, and customer engagement across lifecycle touchpoints. Lead near-term campaigns focused on DBAI adoption, developing audience strategies, messaging, offers, and journeys that encourage customers to discover and use Demandbase AI. Build and execute land-and-expand campaigns that help Demandbase grow within enterprise customers by identifying and engaging new business units, child accounts, buying groups, and stakeholders beyond the existing customer footprint. Partner with Sales and Customer Experience to develop account-based expansion plays that combine scaled marketing programs with personalized account team outreach. Partner with Product Marketing on product launches and translate launches into customer-facing campaigns that drive awareness, education, adoption, and continued usage. Build campaigns across channels including email, in-product experiences, customer events and user groups, webinars, educational content, and Sales/CS outreach. Measure campaign performance and use engagement, product adoption, and expansion signals to continuously optimize programs. Customer Lifecycle Programs Map the customer journey and identify key moments that matter where scaled marketing programs can improve the customer experience and business outcomes. Partner with Customer Experience, Product, Sales, and Professional Services to build triggered lifecycle programs based on customer behavior, lifecycle stage, and product usage. Develop programs for moments such as customer welcome and onboarding, new-user activation, product adoption, renewal preparation, expansion opportunities, and re-engagement. Develop differentiated engagement strategies based on customer persona and role, from individual users and practitioners to executive stakeholders. Build repeatable programs that complement high-touch Customer Success engagement and allow Demandbase to deliver a more personalized customer experience at scale. Customer Communications, Segmentation & Database Management Own the strategy and execution of scaled customer communications, creating a coordinated approach across Marketo, ChurnZero, Pendo, and other customer-facing channels. Develop a customer segmentation and activation framework that connects customer data and capabilities across platforms, determining how account attributes, product usage, lifecycle stage, persona, and behavioral signals inform who we communicate with, when, and through which channel. Partner with Revenue Operations, Customer Experience, Product, and other teams to bridge fragmented customer data and tools and establish clear audience governance around targeting, suppression, frequency, and prioritization. Own the customer communications calendar and work cross-functionally to identify overlaps, gaps, and opportunities across communications originating from Marketing, Product, Customer Experience, and other teams. Serve as a customer communications steward, establishing templates and editorial standards that ensure scaled communications meet a high bar for brand voice, tone, content quality, relevance, and overall customer experience. Plan and execute recurring customer communications, including newsletters, product communications, customer education, and event promotion. What We’re Looking For Experience & Marketing Expertise 7-10 years of experience in lifecycle marketing, customer marketing, integrated campaigns, CRM marketing, or a related discipline, ideally within B2B SaaS. Demonstrated experience building integrated campaigns tied to measurable outcomes such as product adoption, expansion, engagement, or retention. Experience developing account-based or expansion campaigns within enterprise accounts, including engaging multiple personas, buying groups, or business units. Familiarity with Demandbase One is a huge plus. Strong understanding of the B2B SaaS customer journey and experience partnering across Marketing, Customer Success, Product, Sales, and Operations. Excellent editorial judgment and a strong understanding of brand, voice, tone, and content quality, with the ability to turn product concepts into clear and compelling customer communications. Strong cross-functional leadership skills and the ability to independently bring structure, strategy, and momentum to programs involving multiple teams and stakeholders. Technical & AI Fluency Hands-on experience with Marketo or similar marketing automation platforms, with a strong understanding of segmentation, targeting, database management, and campaign operations. Experience with platforms such as ChurnZero and Pendo is a plus. Experience working across multiple customer data sources and activation platforms to build practical audience segmentation and triggered lifecycle programs. Comfortable using AI as part of the day-to-day marketing workflow to improve efficiency, personalization, content development, analysis, and campaign execution. Experience marketing or driving adoption of AI-powered products or features is a plus, including the ability to translate AI capabilities into practical customer use cases and value. Analytical mindset and comfort using campaign, customer, and product usage data to identify opportunities, develop audiences, and measure impact. What Success Looks Like You’ll help Demandbase create a more connected customer journey: customers receive the right communication at the right moment, discover and adopt more of the platform, and have clear pathways to deepen and expand their relationship with Demandbase. You’ll build scalable lifecycle and expansion programs that help us grow within existing customers while creating a more relevant, personalized customer experience. Benefits: Our benefits include options for up to 100% paid Medical, Dental, and Vision premiums for you and your entire family, $1,000 personal development stipend, flexible PTO policy, no internal meeting Fridays, Modern Health mental wellness platform, Headspace, Ginger, and 13 paid holidays and 2 additional weeks where all Demandbase employees take off (week of July 4th and Thanksgiving). Plus 401(k), short-term/long-term disability, life insurance, and all those good things. Our Commitment to Diversity, Equity, and Inclusion at Demandbase At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis. We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply! We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together. Unsolicited Submissions At Demandbase, we value thoughtful partnerships and direct connections with candidates. We’re not accepting unsolicited resumes or outreach from third-party recruiting agencies. Any unsolicited submissions will not be reviewed, and no fees will be paid.",1790414835000,"2026-09-26 11:31:01","2026-09-25T18:28:27.771+00:00",{"jsonldValid":15,"jsonld":25},{"id":82,"applyToken":83,"slug":84,"title":35,"companyname":85,"companylogo":86,"companyTagline":87,"companyIndustry":88,"city":89,"country":90,"remote":15,"employmentType":91,"department":40,"content_html":92,"content_text":93,"years":21,"createdAt":94,"updatedAtISO":95,"postedAtISO":96,"validThroughISO":25,"active":26,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":97,"isPaid":15,"schema":98},"d3595aa6181deda429aa173fb6239ef9aea1ff20ef0fc0b929885e74dd687421","5821f46b34f34aff53278cc37affee4b0cbdabd936f4a7e859d54efd1015c9a5","lifecycle-marketing-manager-at-bis-safety-software-531f68acdf","BIS Safety Software","https://cdn.jobboardwise.com/logo/bissafety.ca","EHS software for the Safety Professional US website - https://www.bissafety.com/ UK website - https://www.bissafety.uk/","E-Learning Providers","Sherwood Park","Canada",[17],"\u003Cp>\u003Cem>\u003Cstrong>BIS Safety Software\u003C/strong>\u003C/em> is a SaaS company on a mission to change how organizations manage safety, learning, and compliance. We sell safety software to businesses and online safety training to the people who need it - and we are looking for an \u003Cstrong>Lifecycle Marketing Manager\u003C/strong> to own our marketing outreach end to end: the program, the audiences it reaches, and the data underneath it. \u003C/p>\n\n\u003Cp>\u003Cstrong>About the Role:\u003C/strong>\u003C/p>\n\n\u003Cp>\u003Cspan>We are hiring you to be the expert, so you set the strategy, run it past marketing leadership, and go. Our ideal candidate is\u003Cstrong> analytical first: comfortable in messy data, willing to dig for the truth, and organized enough to keep every audience defined and every journey mapped\u003C/strong> instead of running on instinct. \u003C/span>\u003C/p>\n\u003Cp>This role owns two things that depend on each other: \u003Cstrong>the data underneath our marketing funnel, and every message that runs on top of it. \u003C/strong>We run a course business and a software business side by side, and that gives this program an unusual amount of room. A software buyer, a course buyer, and a prospect who is still deciding all need different content. \u003C/p>\n\u003Cp>Your first job is \u003Cstrong>making the funnel measurable and trusted\u003C/strong>. You will help settle what a lead means at each stage and keep records staged against it, decide what we send and to whom, hold the line on consent, and produce the reporting we judge marketing performance by. You will build it yourself, working closely with our web team wherever tracking spans our properties, and with the support of marketing leadership and a growing marketing team. HubSpot is our system of record, and you will own many of its processes. \u003C/p>\n\u003Cp>\u003Cspan>\u003Cstrong>This is a build role\u003C/strong> - it's the foundation to our email and lead tracking. Our email outreach currently runs across several disconnected systems, our nurture program is only partly built, and there are many customers who have never received a lifecycle message from us. Best practices, automated flows, and new designs are all still to be built, and all of it has to hold up to the \u003Cstrong>compliance \u003C/strong>obligations we operate under. How well we capture leads and run lifecycle marketing shapes the experience every potential customer has with us. \u003C/span>\u003C/p>\n\u003Cp>This is an\u003Cstrong> in-person role\u003C/strong> based out of our Sherwood Park, Alberta office.\u003C/p>\n\n\n\n\u003Cbr>\u003Ch2>In this role, you'll be expected to:\u003C/h2>\u003Cli>\u003Cstrong>Build and run the email program\u003C/strong> across our course business, our software funnel, and the messages our training platform sends learners, including a general subscription program and the capture mechanism we do not have today\u003C/li>\n\u003Cli>\u003Cstrong>Build the audiences and journeys\u003C/strong>: who sits in each group, what they care about, and what they should receive at each stage\u003C/li>\n\u003Cli>\u003Cstrong>Own consent and compliance\u003C/strong> under CASL and CAN-SPAM as standing practice rather than a one time cleanup\u003C/li>\n\u003Cli>\u003Cstrong>Own much of how HubSpot runs as our system of record\u003C/strong>: lifecycle stages, properties, workflows, and reporting\u003C/li>\n\u003Cli>\u003Cstrong>Fix and hold lead data accuracy\u003C/strong> so records are added and staged correctly and the funnel can be trusted\u003C/li>\n\u003Cli>\u003Cstrong>Build attribution you can stand behind\u003C/strong>, so we can say what email actually produced in leads and course revenue\u003C/li>\n\u003Cli>\u003Cstrong>Build the reporting and scoreboards leadership makes decisions from\u003C/strong>, and be accountable for those numbers being right\u003C/li>\n\u003Cli>\u003Cstrong>Automate lead routing\u003C/strong>, and manage the flow of outbound leads from our external partner into our systems\u003C/li>\n\u003Cli>\u003Cstrong>Work across product and web\u003C/strong> on system side email such as course launches, abandoned carts, and upsells, and so tracking stays consistent and correct across our properties\u003C/li>\n\u003Cli>\u003Cstrong>Protect reseller cross-branding\u003C/strong> so partner customers never receive email that promotes BIS over the partner\u003C/li>\n\u003Cli>\u003Cstrong>Bring in outside specialists\u003C/strong> for technical or copy work where it makes sense, and review what they produce before it ships\u003C/li>\u003Cbr>\u003Ch2>You might be the right fit if you:\u003C/h2>\u003Cli>\u003Cstrong>Built an email program from scratch\u003C/strong> rather than inheriting and running someone else's\u003C/li>\n\u003Cli>\u003Cstrong>Built multiple trigger and audience based flows\u003C/strong> driven by real behaviour, not one list on a schedule\u003C/li>\n\u003Cli>\u003Cstrong>Ran lists in the thousands to tens of thousands\u003C/strong> with distinct segments, and can explain how the content changed at each stage\u003C/li>\n\u003Cli>\u003Cstrong>Untangled a CRM that years of good intentions had made incoherent\u003C/strong>, figured out what was actually happening in it, and rebuilt it into something that held together\u003C/li>\n\u003Cli>\u003Cstrong>Build in the platform yourself.\u003C/strong> You write the workflows and set the properties rather than briefing someone else to do it\u003C/li>\n\u003Cli>\u003Cstrong>Read the numbers instinctively.\u003C/strong> The systems here only come together through data, and that matters to us more than design polish\u003C/li>\n\u003Cli>\u003Cstrong>Distinguish a software buyer from a course buyer\u003C/strong> and build accordingly\u003C/li>\n\u003Cli>\u003Cstrong>Treat consent and deliverability as part of the craft\u003C/strong> rather than someone else's problem\u003C/li>\n\u003Cli>\u003Cstrong>Own what goes out.\u003C/strong> Once send is pressed it is gone, so typos and broken links are not part of the deal\u003C/li>\n\u003Cli>\u003Cstrong>Work across teams\u003C/strong> to define an integration objective and get it built, without needing to write the code yourself\u003C/li>\u003Cbr>\u003Ch2>Qualifications we are looking for:\u003C/h2>\u003Cli>\u003Cstrong>4+ years in email marketing\u003C/strong>, lifecycle marketing or marketing operations experience\u003C/li>\n\u003Cli>Deep\u003Cstrong> hands-on experience in HubSpot or a comparable platform\u003C/strong> (Klaviyo, Listrak, Mailchimp, etc): workflows, lifecycle stages, custom properties, and reporting\u003C/li>\n\u003Cli>\u003Cstrong>Working knowledge of Canadian anti-spam law (CASL)\u003C/strong> and the equivalent obligations elsewhere (US)\u003C/li>\n\u003Cli>\u003Cstrong>Lead generation or lead funnel experience\u003C/strong>, with real understanding of how lifecycle stages work\u003C/li>\n\u003Cli>Practical understanding of\u003Cstrong> attribution and data hygiene inside a CRM\u003C/strong>, and the confidence to say when a number is wrong\u003C/li>\n\u003Cli>A track record of building email or nurture programs that produced measurable results you can point to\u003C/li>\u003Cbr>\u003Ch2>Bonus points if you have:\u003C/h2>\n\n\u003Cli>B2B SaaS experience, where the lead is the conversion\u003C/li>\n\u003Cli>Run both a consumer or eCommerce funnel and a B2B funnel at the same company\u003C/li>\n\u003Cli>Integration work: APIs, Zapier, or moving data between systems that were not designed to talk to each other\u003C/li>\n\u003Cli>Migrated or consolidated marketing platforms\u003C/li>\n\u003Cli>Put AI tools to work in your own workflow: analysis, QA, copy, or build\u003C/li>\n\n\u003Cbr>\u003Ch2>Compensation and benefits:\u003C/h2>\n\n\u003Cli>Employee Stock Ownership Plan (ESOP)\u003C/li>\n\u003Cli>Full medical, dental, and vision coverage\u003C/li>\n\u003Cli>Life insurance and disability insurance\u003C/li>\n\u003Cli>Health spending account\u003C/li>\n\u003Cli>Flexible working hours\u003C/li>\n\u003Cli>On-the-job training and growth opportunities\u003C/li>\n\u003Cli>Free on-site parking\u003C/li>\n\n\u003Cbr>\u003Cp>\u003Cstrong>About BIS:\u003C/strong>\u003C/p>\n\n\u003Cp>BIS Safety Software has been headquartered in Sherwood Park, Alberta, since 2006. We build software that helps organizations manage safety training, learning, and compliance - and we’re growing!\u003C/p>\n\n\u003Cp>A few things that make us different: we don’t use job titles internally - we value humility and contribution over hierarchy. We move fast, integrate new ideas quickly, and give people real ownership of their work. And through our Employee Stock Ownership Plan (ESOP), you have the opportunity to own a piece of the company you’re helping build.\u003C/p>\n\n\u003Cp>\u003Cstrong>How to apply:\u003C/strong>\u003C/p>\n\n\u003Cp>Visit our Careers Page for more information. We sincerely thank all applicants for their interest. Only those selected for interviews will be contacted.\u003C/p>\n\n\u003Cp>\u003Cem>Job ID #T202608-28CLM\u003C/em>\u003C/p>\u003Cbr>\u003Cp>Salary ranges are based on experience, reflecting the unique skillset each individual brings to the role.\u003C/p>","BIS Safety Software is a SaaS company on a mission to change how organizations manage safety, learning, and compliance. We sell safety software to businesses and online safety training to the people who need it - and we are looking for an Lifecycle Marketing Manager to own our marketing outreach end to end: the program, the audiences it reaches, and the data underneath it. About the Role: We are hiring you to be the expert, so you set the strategy, run it past marketing leadership, and go. Our ideal candidate is analytical first: comfortable in messy data, willing to dig for the truth, and organized enough to keep every audience defined and every journey mapped instead of running on instinct. This role owns two things that depend on each other: the data underneath our marketing funnel, and every message that runs on top of it. We run a course business and a software business side by side, and that gives this program an unusual amount of room. A software buyer, a course buyer, and a prospect who is still deciding all need different content. Your first job is making the funnel measurable and trusted . You will help settle what a lead means at each stage and keep records staged against it, decide what we send and to whom, hold the line on consent, and produce the reporting we judge marketing performance by. You will build it yourself, working closely with our web team wherever tracking spans our properties, and with the support of marketing leadership and a growing marketing team. HubSpot is our system of record, and you will own many of its processes. This is a build role - it's the foundation to our email and lead tracking. Our email outreach currently runs across several disconnected systems, our nurture program is only partly built, and there are many customers who have never received a lifecycle message from us. Best practices, automated flows, and new designs are all still to be built, and all of it has to hold up to the compliance obligations we operate under. How well we capture leads and run lifecycle marketing shapes the experience every potential customer has with us. This is an in-person role based out of our Sherwood Park, Alberta office. In this role, you'll be expected to: Build and run the email program across our course business, our software funnel, and the messages our training platform sends learners, including a general subscription program and the capture mechanism we do not have today Build the audiences and journeys : who sits in each group, what they care about, and what they should receive at each stage Own consent and compliance under CASL and CAN-SPAM as standing practice rather than a one time cleanup Own much of how HubSpot runs as our system of record : lifecycle stages, properties, workflows, and reporting Fix and hold lead data accuracy so records are added and staged correctly and the funnel can be trusted Build attribution you can stand behind , so we can say what email actually produced in leads and course revenue Build the reporting and scoreboards leadership makes decisions from , and be accountable for those numbers being right Automate lead routing , and manage the flow of outbound leads from our external partner into our systems Work across product and web on system side email such as course launches, abandoned carts, and upsells, and so tracking stays consistent and correct across our properties Protect reseller cross-branding so partner customers never receive email that promotes BIS over the partner Bring in outside specialists for technical or copy work where it makes sense, and review what they produce before it ships You might be the right fit if you: Built an email program from scratch rather than inheriting and running someone else's Built multiple trigger and audience based flows driven by real behaviour, not one list on a schedule Ran lists in the thousands to tens of thousands with distinct segments, and can explain how the content changed at each stage Untangled a CRM that years of good intentions had made incoherent , figured out what was actually happening in it, and rebuilt it into something that held together Build in the platform yourself. You write the workflows and set the properties rather than briefing someone else to do it Read the numbers instinctively. The systems here only come together through data, and that matters to us more than design polish Distinguish a software buyer from a course buyer and build accordingly Treat consent and deliverability as part of the craft rather than someone else's problem Own what goes out. Once send is pressed it is gone, so typos and broken links are not part of the deal Work across teams to define an integration objective and get it built, without needing to write the code yourself Qualifications we are looking for: 4+ years in email marketing , lifecycle marketing or marketing operations experience Deep hands-on experience in HubSpot or a comparable platform (Klaviyo, Listrak, Mailchimp, etc): workflows, lifecycle stages, custom properties, and reporting Working knowledge of Canadian anti-spam law (CASL) and the equivalent obligations elsewhere (US) Lead generation or lead funnel experience , with real understanding of how lifecycle stages work Practical understanding of attribution and data hygiene inside a CRM , and the confidence to say when a number is wrong A track record of building email or nurture programs that produced measurable results you can point to Bonus points if you have: B2B SaaS experience, where the lead is the conversion Run both a consumer or eCommerce funnel and a B2B funnel at the same company Integration work: APIs, Zapier, or moving data between systems that were not designed to talk to each other Migrated or consolidated marketing platforms Put AI tools to work in your own workflow: analysis, QA, copy, or build Compensation and benefits: Employee Stock Ownership Plan (ESOP) Full medical, dental, and vision coverage Life insurance and disability insurance Health spending account Flexible working hours On-the-job training and growth opportunities Free on-site parking About BIS: BIS Safety Software has been headquartered in Sherwood Park, Alberta, since 2006. We build software that helps organizations manage safety training, learning, and compliance - and we’re growing! A few things that make us different: we don’t use job titles internally - we value humility and contribution over hierarchy. We move fast, integrate new ideas quickly, and give people real ownership of their work. And through our Employee Stock Ownership Plan (ESOP), you have the opportunity to own a piece of the company you’re helping build. How to apply: Visit our Careers Page for more information. We sincerely thank all applicants for their interest. Only those selected for interviews will be contacted. Job ID #T202608-28CLM Salary ranges are based on experience, reflecting the unique skillset each individual brings to the role.",1790292970000,"2026-09-25 01:40:30","2026-09-24T21:04:17.447Z","CAD",{"jsonldValid":15,"jsonld":25},{"id":100,"applyToken":101,"slug":102,"title":103,"companyname":104,"companylogo":105,"companyIndustry":106,"city":107,"country":57,"remote":15,"employmentType":108,"department":18,"content_html":109,"content_text":110,"years":21,"createdAt":111,"updatedAtISO":112,"postedAtISO":113,"validThroughISO":25,"active":26,"hasSalary":26,"salaryMin":114,"salaryMax":115,"currency":45,"isPaid":15,"schema":116},"ab0911d38bc28e9addb94cafc9e6a5b85191fbb11f6b2a95b81b464684b56e94","3fa71ebd73a2daa2e0176ea87e803c1dca132b0e0ddca1de0cb4af6df7dc3a61","predicts-customer-marketing-senior-associate-at-fanduel-44b3ea0b41","Predicts Customer Marketing Senior Associate","FanDuel","https://cdn.jobboardwise.com/logo/fanduel.com","Entertainment Providers","Los Angeles",[17],"\u003Cp>\u003Cstrong>THE POSITION\u003Cbr>\u003C/strong>Our roster has an opening with your name on it\u003C/p>\n\u003Cp>FanDuel is seeking a \u003Cstrong>Senior Associate, Customer Marketing\u003C/strong> to help execute lifecycle marketing strategies for \u003Cstrong>FanDuel Predicts\u003C/strong>, driving engagement and long-term customer value across every stage of the customer journey from onboarding and activation through retention and re-engagement. Working closely with cross-functional partners, you'll bring lifecycle campaigns to market, analyze performance, and identify opportunities to optimize the customer experience. This role is ideal for someone who enjoys combining data-driven insights with creative thinking to deliver personalized campaigns that improve customer engagement and business outcomes while continuing to grow as a lifecycle marketer.\u003C/p>\n\u003Cp>This is a role sits at the intersection of strategy and operations. You'll combine strategic thinking with hands-on operational excellence - diagnosing customer behavior problems, developing data-driven hypotheses, designing and optimizing customer journeys, orchestrating promotional and communications campaigns, and continuously improving based on learnings. You'll think independently, challenge assumptions, and identify opportunities to improve reactivation, retention, and customer lifetime value. This role is ideal for someone who thrives on ownership, combines analytical rigor with creative problem-solving, and wants to meaningfully shape how FanDuel connects with and grows its customer base.\u003C/p>\n\u003Cp>In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.\u003Cbr>\u003Cbr>\u003C/p>\n\u003Cp>\u003Cstrong>THE GAME PLAN\u003C/strong>\u003Cbr>Everyone on our team has a part to play\u003C/p>\n\u003Cul>\n\u003Cli>Contribute to the development and execution of core lifecycle marketing strategies across retention, monetization, and re-engagement stages using advanced segmentation, leveraging communication and promotional capabilities.\u003C/li>\n\u003Cli>Identify gaps and opportunities to improve key metrics, develop business cases, and partner with Marketing leadership to shape roadmap priorities.\u003C/li>\n\u003Cli>Execute end-to-end campaigns at scale. Ensure flawless execution and own ongoing performance monitoring and reporting.\u003C/li>\n\u003Cli>Partner with Commercial, Analytics, Product, and CRM Operations to identify lifecycle initiatives and recommend improvements based on customer insights.\u003C/li>\n\u003Cli>Build and maintain customer audiences and segments using behavioral and transactional data to deliver more relevant customer experiences.\u003C/li>\n\u003Cli>Identify experimentation opportunities to improve core metrics. Develop hypotheses, design A/B tests and multivariate experiments, partner with Analytics to understand impact, and scale learnings.\u003C/li>\n\u003Cli>Translate data into compelling stories that drive action. Monitor campaign performance and customer behavior to identify optimization opportunities and improve lifecycle journeys.\u003C/li>\n\u003Cli>Drive personalization and automation by leveraging real-time signals to deliver the right message, at the right time, through the right channel.\u003C/li>\n\u003Cli>Collaborate with marketing technology and data teams to enhance automation capabilities, audience targeting, and measurement frameworks.\u003C/li>\n\u003Cli>Partner on market insights, data science, and product roadmaps to improve lifecycle outcomes and deepen understanding of customer behavior.\u003C/li>\n\u003Cli>Leverage strong expertise in lifecycle marketing best practices, influencing broader marketing, product, and promotional strategies across the business.\u003C/li>\n\u003Cli>Continuously evaluate campaign performance and customer behavior to iterate on strategies that increase retention, engagement frequency, and overall customer lifetime value.\u003C/li>\n\u003Cli>Leverage AI strategically. Use modern tools to enhance analysis and productivity while maintaining critical thinking and attention to detail.\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>THE STATS\u003C/strong>\u003Cbr>What we're looking for in our next teammate\u003C/p>\n\u003Cul>\n\u003Cli>3+ years’ experience in marketing, commercial, or similar.\u003C/li>\n\u003Cli>Fundamental understanding of marketing platforms, Email Service Providers, and Customer Data Platform Technologies.\u003C/li>\n\u003Cli>Deep knowledge of sports betting, prediction markets, iGaming, or online gaming—demonstrated through active use and/or direct work experience.\u003C/li>\n\u003Cli>Strong understanding of marketing and commercial metrics.\u003C/li>\n\u003Cli>Strong design thinking skills and effective at project management.\u003C/li>\n\u003Cli>Experience partnering with cross-functional teams to deliver projects and campaigns.\u003C/li>\n\u003Cli>Highly organized with acute attention to detail and ability to prioritize and execute on multiple projects across various stakeholders.\u003C/li>\n\u003Cli>Results oriented and metrics driven, with the need to be objective and measure performance.\u003C/li>\n\u003Cli>Strong analytical approach to decision making with experience of delivering against business outcomes.\u003C/li>\n\u003Cli>Collaborative team player, proactive thinker, and pragmatic problem-solver.\u003C/li>\n\u003Cli>Ability to thrive in a fast-paced environment and adapt to changes quickly.\u003C/li>\n\u003Cli>Exceptional written and verbal communication skills.\u003C/li>\n\u003Cli>Knowledge of sports, casinos, culture, politics, and/or experience working within a heavily regulated industry is a plus.\u003C/li>\n\u003Cli>Willing to work some non-traditional hours.\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>ABOUT FANDUEL\u003C/strong>\u003C/p>\n\u003Cp>FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.  \u003C/p>\n\u003Cp>In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.\u003C/p>\n\u003Cp>The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.\u003C/p>\n\u003Cp>FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).\u003C/p>\n\u003Cp>\u003Cstrong>PLAYER BENEFITS\u003C/strong>\u003Cbr>We treat our team right\u003C/p>\n\u003Cp>We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.\u003C/p>\n\u003Cp>FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.\u003C/p>\n\u003Cp>FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com.\u003C/p>\n\u003Cp>\u003Cstrong>\u003Cem>The applicable salary range for this position is $86,000 - $108,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.\u003C/em>\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>\u003Cem>It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.\u003C/em>\u003C/strong>\u003C/p>\n\u003Cp>#LI-Hybrid\u003C/p>","THE POSITION Our roster has an opening with your name on it FanDuel is seeking a Senior Associate, Customer Marketing to help execute lifecycle marketing strategies for FanDuel Predicts , driving engagement and long-term customer value across every stage of the customer journey from onboarding and activation through retention and re-engagement. Working closely with cross-functional partners, you'll bring lifecycle campaigns to market, analyze performance, and identify opportunities to optimize the customer experience. This role is ideal for someone who enjoys combining data-driven insights with creative thinking to deliver personalized campaigns that improve customer engagement and business outcomes while continuing to grow as a lifecycle marketer. This is a role sits at the intersection of strategy and operations. You'll combine strategic thinking with hands-on operational excellence - diagnosing customer behavior problems, developing data-driven hypotheses, designing and optimizing customer journeys, orchestrating promotional and communications campaigns, and continuously improving based on learnings. You'll think independently, challenge assumptions, and identify opportunities to improve reactivation, retention, and customer lifetime value. This role is ideal for someone who thrives on ownership, combines analytical rigor with creative problem-solving, and wants to meaningfully shape how FanDuel connects with and grows its customer base. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs. THE GAME PLAN Everyone on our team has a part to play Contribute to the development and execution of core lifecycle marketing strategies across retention, monetization, and re-engagement stages using advanced segmentation, leveraging communication and promotional capabilities. Identify gaps and opportunities to improve key metrics, develop business cases, and partner with Marketing leadership to shape roadmap priorities. Execute end-to-end campaigns at scale. Ensure flawless execution and own ongoing performance monitoring and reporting. Partner with Commercial, Analytics, Product, and CRM Operations to identify lifecycle initiatives and recommend improvements based on customer insights. Build and maintain customer audiences and segments using behavioral and transactional data to deliver more relevant customer experiences. Identify experimentation opportunities to improve core metrics. Develop hypotheses, design A/B tests and multivariate experiments, partner with Analytics to understand impact, and scale learnings. Translate data into compelling stories that drive action. Monitor campaign performance and customer behavior to identify optimization opportunities and improve lifecycle journeys. Drive personalization and automation by leveraging real-time signals to deliver the right message, at the right time, through the right channel. Collaborate with marketing technology and data teams to enhance automation capabilities, audience targeting, and measurement frameworks. Partner on market insights, data science, and product roadmaps to improve lifecycle outcomes and deepen understanding of customer behavior. Leverage strong expertise in lifecycle marketing best practices, influencing broader marketing, product, and promotional strategies across the business. Continuously evaluate campaign performance and customer behavior to iterate on strategies that increase retention, engagement frequency, and overall customer lifetime value. Leverage AI strategically. Use modern tools to enhance analysis and productivity while maintaining critical thinking and attention to detail. THE STATS What we're looking for in our next teammate 3+ years’ experience in marketing, commercial, or similar. Fundamental understanding of marketing platforms, Email Service Providers, and Customer Data Platform Technologies. Deep knowledge of sports betting, prediction markets, iGaming, or online gaming—demonstrated through active use and/or direct work experience. Strong understanding of marketing and commercial metrics. Strong design thinking skills and effective at project management. Experience partnering with cross-functional teams to deliver projects and campaigns. Highly organized with acute attention to detail and ability to prioritize and execute on multiple projects across various stakeholders. Results oriented and metrics driven, with the need to be objective and measure performance. Strong analytical approach to decision making with experience of delivering against business outcomes. Collaborative team player, proactive thinker, and pragmatic problem-solver. Ability to thrive in a fast-paced environment and adapt to changes quickly. Exceptional written and verbal communication skills. Knowledge of sports, casinos, culture, politics, and/or experience working within a heavily regulated industry is a plus. Willing to work some non-traditional hours. ABOUT FANDUEL FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT). PLAYER BENEFITS We treat our team right We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level. FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included. FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com. The applicable salary range for this position is $86,000 - $108,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. #LI-Hybrid",1790292969000,"2026-09-25 01:40:32","2026-09-24T19:22:01-04:00",86000,108000,{"jsonldValid":15,"jsonld":25},{"id":118,"applyToken":119,"slug":120,"title":121,"companyname":122,"companylogo":123,"companyTagline":124,"companyIndustry":71,"city":125,"country":57,"remote":15,"employmentType":126,"department":18,"content_html":127,"content_text":128,"years":21,"createdAt":129,"updatedAtISO":130,"postedAtISO":131,"validThroughISO":25,"active":26,"hasSalary":26,"salaryMin":132,"salaryMax":133,"currency":45,"isPaid":15,"schema":134},"746460c6675605af041ac7dd1deb5ba682d79e38d72d35597c4309fd92a6e64b","a6305c8411550aba26fc105b40499815c5bdf3acbf7ebb5078f7552e05465fd5","global-customer-marketing-manager-at-taxbit-74cafe3b5f","Global Customer Marketing Manager, San Francisco","TaxBit","https://cdn.jobboardwise.com/logo/taxbit.com","The most trusted platform that unifies digital assets tax and accounting across enterprises, consumers, and governments","San Francisco",[17],"\u003Cp>\u003Cstrong>Company\u003C/strong>\u003C/p>\n\u003Cp>Founded by CPAs, tax attorneys, and engineers, Taxbit is the leading innovator automating global tax reporting for the digital economy. Taxbit's AI-enabled platform streamlines compliance related to digital assets, payments, and other financial transactions. Its unique combination of deep subject matter expertise and AI-forward technology have made it a fast-growing disruptor trusted by the world's leading fintechs, marketplaces, digital asset players, Big 4 accounting firms, traditional enterprises, and government agencies. Backed by top-tier Silicon Valley VCs, Taxbit's team is located across offices in San Francisco, New York, Seattle, Salt Lake City, London, Madrid, and Singapore.\u003C/p>\u003Cp>\u003Cstrong>Opportunity for Impact\u003C/strong>\u003C/p>\n\u003Cp>Taxbit is seeking a Global Customer Marketing Manager to build and scale our customer marketing function globally. As a critical player in our marketing strategy,  you will engage our customers worldwide, and amplify Taxbit’s position as the trusted partner for global tax compliance. You will work closely with Sales, Customer Success and Subject Matter Experts, to bring together customers, industry influencers, regulators, and domain experts into a cohesive international community that drives engagement and insights. The ideal candidate is both strategic and hands-on, capable of building programs from the ground up while also translating customer engagement into high-impact storytelling, references, and market credibility. \u003C/p>\n\u003Cp>\u003Cstrong>Key Responsibilities\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Build and own Taxbit’s customer marketing strategy, including customer storytelling, advocacy, and reference programs\u003C/li>\n\u003Cli>Leverage AI tools to scale customer marketing output without proportional headcount growth\u003C/li>\n\u003Cli>Identify and develop high-impact customer stories (case studies, testimonials, success narratives) that clearly articulate business value and ROI\u003C/li>\n\u003Cli>Partner closely with Sales and Customer Success and other departments to source customer champions and activate them across the buyer journey (references, events, content, and co-marketing) on a global scale\u003C/li>\n\u003Cli>Create compelling, sales-ready customer content tailored to key verticals (crypto, fintech, marketplaces, traditional financial institutions)\u003C/li>\n\u003Cli>Proficient with AI tools to speed up content drafting and personalization without sacrificing quality or brand voice\u003C/li>\n\u003Cli>Support customer-led events, panels, webinars, and roundtables to showcase customer success and strengthen market credibility\u003C/li>\n\u003Cli>Partner with Growth Marketing to ensure customer content is effectively integrated across campaigns and digital channels worldwide \u003C/li>\n\u003Cli>Track and measure the effectiveness of customer marketing initiatives across different regions, adjusting strategies as necessary to drive pipeline growth, deal velocity, and expansion\u003C/li>\n\u003Cli>Build strong relationships with key customers globally and serve as a trusted partner in shaping customer narratives and strategies \u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Required Qualifications\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>3+ years of experience in enterprise B2B marketing, with a focus on customer marketing or content marketing preferably in fintech\u003C/li>\n\u003Cli>Proven ability to develop compelling customer narratives that translate complex products into clear business value\u003C/li>\n\u003Cli>Strong cross-functional collaboration skills, with experience partnering closely with Sales, Customer Success, and Subject Matter Experts\u003C/li>\n\u003Cli>Excellent writing, storytelling, and content development skills with a bias for clarity and simplicity\u003C/li>\n\u003Cli>Ability to operate both strategically and tactically in a fast-paced, high-growth environment\u003C/li>\n\u003Cli>Familiarity with the digital asset, fintech, or financial services ecosystem is strongly preferred\u003C/li>\n\u003Cli>Strong project management skills with the ability to manage multiple priorities and stakeholders\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Compensation \u003C/strong>\u003C/p>\n\u003Cp>The base salary range for this role is $115,000 - $150,000. Certain roles may be eligible for incentive compensation, equity, and benefits. Actual compensation will vary depending on various job-related factors, including, but not limited to location, experience, level, and job qualifications.\u003C/p>\n\u003Cp>\u003Cstrong>Benefits & Perks\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Competitive cash compensation (based on experience)\u003C/li>\n\u003Cli>Equity (RSUs)\u003C/li>\n\u003Cli>Competitive benefits package\u003C/li>\n\u003Cli>A modern 401(k) plan that includes access to crypto, financial wellness benefits, low fees and more \u003C/li>\n\u003Cli>Hybrid working model: 3 days in-office, 2 days WFH/flexible\u003C/li>\n\u003Cli>Monday team lunches, snacks and drinks \u003C/li>\n\u003Cli>Discretionary Time Off - enjoy the flexibility to rest, refuel, and recharge \u003C/li>\n\u003Cli>Paid parental leave to bond with your child \u003C/li>\n\u003Cli>Fertility Benefit \u003C/li>\n\u003Cli>Autonomous work and flexibility in how work is performed\u003C/li>\n\u003C/ul>\u003Cp>\u003Cstrong>Taxbit in the News \u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Bybit Collaborates with Taxbit to Ensure Seamless Financial Compliance for Global and EU Users\u003C/li>\n\u003Cli>Taxbit Expands Global Platform to Power CARF/DAC8 Compliance at Scale\u003C/li>\n\u003Cli>Taxbit Unveils Industry-First Global Reporting Platform, Bridging Digital and Traditional Finance \u003C/li>\n\u003Cli>Taxbit Wins the Digital Banker’s 2025 Digital Assets Award for Best Technology Solution Provider for Digital Assets - Tax & Compliance Automation\u003C/li>\n\u003Cli>Taxbit Named to 2024 Deloitte Technology Fast 500™ List of Fastest-Growing Companies in North America\u003C/li>\n\u003Cli>Taxbit Appoints Former OECD Advisor Colby Mangels as Global Head of Government Solutions\u003C/li>\n\u003Cli>Unlocking Compliance at Scale: CARF/DAC8 Reporting for Digital Asset Platforms \u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>Disclaimers\u003Cbr>\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>By submitting an application for this role, you certify that the information contained in the application is correct to the best of your knowledge. You understand that to falsify information is grounds for refusing to hire you, or for discharge should you be hired. \u003C/li>\n\u003Cli>For US roles, employment with the Company is at will unless otherwise stated in a written agreement signed by the CEO of the Company.  This means that either the Company or the employee can terminate the employment at any time and for any reason, with or without notice.\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong> \u003C/strong>\u003C/p>","Company Founded by CPAs, tax attorneys, and engineers, Taxbit is the leading innovator automating global tax reporting for the digital economy. Taxbit's AI-enabled platform streamlines compliance related to digital assets, payments, and other financial transactions. Its unique combination of deep subject matter expertise and AI-forward technology have made it a fast-growing disruptor trusted by the world's leading fintechs, marketplaces, digital asset players, Big 4 accounting firms, traditional enterprises, and government agencies. Backed by top-tier Silicon Valley VCs, Taxbit's team is located across offices in San Francisco, New York, Seattle, Salt Lake City, London, Madrid, and Singapore. Opportunity for Impact Taxbit is seeking a Global Customer Marketing Manager to build and scale our customer marketing function globally. As a critical player in our marketing strategy, you will engage our customers worldwide, and amplify Taxbit’s position as the trusted partner for global tax compliance. You will work closely with Sales, Customer Success and Subject Matter Experts, to bring together customers, industry influencers, regulators, and domain experts into a cohesive international community that drives engagement and insights. The ideal candidate is both strategic and hands-on, capable of building programs from the ground up while also translating customer engagement into high-impact storytelling, references, and market credibility. Key Responsibilities Build and own Taxbit’s customer marketing strategy, including customer storytelling, advocacy, and reference programs Leverage AI tools to scale customer marketing output without proportional headcount growth Identify and develop high-impact customer stories (case studies, testimonials, success narratives) that clearly articulate business value and ROI Partner closely with Sales and Customer Success and other departments to source customer champions and activate them across the buyer journey (references, events, content, and co-marketing) on a global scale Create compelling, sales-ready customer content tailored to key verticals (crypto, fintech, marketplaces, traditional financial institutions) Proficient with AI tools to speed up content drafting and personalization without sacrificing quality or brand voice Support customer-led events, panels, webinars, and roundtables to showcase customer success and strengthen market credibility Partner with Growth Marketing to ensure customer content is effectively integrated across campaigns and digital channels worldwide Track and measure the effectiveness of customer marketing initiatives across different regions, adjusting strategies as necessary to drive pipeline growth, deal velocity, and expansion Build strong relationships with key customers globally and serve as a trusted partner in shaping customer narratives and strategies Required Qualifications 3+ years of experience in enterprise B2B marketing, with a focus on customer marketing or content marketing preferably in fintech Proven ability to develop compelling customer narratives that translate complex products into clear business value Strong cross-functional collaboration skills, with experience partnering closely with Sales, Customer Success, and Subject Matter Experts Excellent writing, storytelling, and content development skills with a bias for clarity and simplicity Ability to operate both strategically and tactically in a fast-paced, high-growth environment Familiarity with the digital asset, fintech, or financial services ecosystem is strongly preferred Strong project management skills with the ability to manage multiple priorities and stakeholders Compensation The base salary range for this role is $115,000 - $150,000. Certain roles may be eligible for incentive compensation, equity, and benefits. Actual compensation will vary depending on various job-related factors, including, but not limited to location, experience, level, and job qualifications. Benefits & Perks Competitive cash compensation (based on experience) Equity (RSUs) Competitive benefits package A modern 401(k) plan that includes access to crypto, financial wellness benefits, low fees and more Hybrid working model: 3 days in-office, 2 days WFH/flexible Monday team lunches, snacks and drinks Discretionary Time Off - enjoy the flexibility to rest, refuel, and recharge Paid parental leave to bond with your child Fertility Benefit Autonomous work and flexibility in how work is performed Taxbit in the News Bybit Collaborates with Taxbit to Ensure Seamless Financial Compliance for Global and EU Users Taxbit Expands Global Platform to Power CARF/DAC8 Compliance at Scale Taxbit Unveils Industry-First Global Reporting Platform, Bridging Digital and Traditional Finance Taxbit Wins the Digital Banker’s 2025 Digital Assets Award for Best Technology Solution Provider for Digital Assets - Tax & Compliance Automation Taxbit Named to 2024 Deloitte Technology Fast 500™ List of Fastest-Growing Companies in North America Taxbit Appoints Former OECD Advisor Colby Mangels as Global Head of Government Solutions Unlocking Compliance at Scale: CARF/DAC8 Reporting for Digital Asset Platforms Disclaimers By submitting an application for this role, you certify that the information contained in the application is correct to the best of your knowledge. You understand that to falsify information is grounds for refusing to hire you, or for discharge should you be hired. For US roles, employment with the Company is at will unless otherwise stated in a written agreement signed by the CEO of the Company. This means that either the Company or the employee can terminate the employment at any time and for any reason, with or without notice.",1790242009000,"2026-09-25 05:31:04","2026-09-24T18:59:05-04:00",115000,150000,{"jsonldValid":15,"jsonld":25},1790686879702]