[{"data":1,"prerenderedAt":135},["ShallowReactive",2],{"$ftFTK-trlSPITFeS1Gmso3trWpOJSBQVUBcVwa2UF6tM":3,"$fqky_byJUPoONBoprtZmKMI_ZuWo_psZ5ErR4P-H0Tno":29},{"job":4},{"id":5,"applyToken":6,"slug":7,"title":8,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":13,"country":14,"remote":15,"employmentType":16,"department":18,"content_html":19,"content_text":20,"years":21,"createdAt":22,"updatedAtISO":23,"postedAtISO":24,"validThroughISO":25,"active":15,"hasSalary":26,"salaryMin":21,"salaryMax":21,"currency":27,"isPaid":26,"schema":28},"851b72ca2f2b8a2fbeeae22edb011223c92c3211212684daa4b1a7b7f77237a6","22a1901ce048da1485de92c12136423246992e90e4fc0d19466102adda1d4fff","senior-manager-customer-marketing-at-airwallex-47769a5934","Senior Manager, Customer Marketing","Airwallex","https://cdn.jobboardwise.com/logo/airwallex.com","Empowering businesses to grow without borders","Financial Services","US - San Francisco","Us - San Francisco",true,[17],"Full-time","Other","\u003Ch2>\u003Cstrong>About Airwallex\u003C/strong>\u003C/h2>\u003Cp>Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.\u003C/p>\u003Cp>Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.\u003C/p>\u003Ch2>\u003Cstrong>Attributes We Value\u003C/strong>\u003C/h2>\u003Cp>We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.\u003C/p>\u003Cp>You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next.\u003C/p>\u003Ch2>\u003Cstrong>About the team\u003C/strong>\u003C/h2>\u003Cp>The Marketing team at Airwallex is the growth engine driving brand dominance and hyper-scale customer acquisition globally. We don't just run campaigns; we build the market playbook for the future of global financial infrastructure. Operating in a hyper-growth, fast-moving fintech environment, we leverage data-driven insights and bold, creative strategies to ensure Airwallex disrupts and leads the market. Our team is a high-octane group of builders passionate about telling the Airwallex story, moving the needle, and executing at the highest level to support our explosive global growth.\u003C/p>\u003Ch2>\u003Cstrong>What you’ll do\u003C/strong>\u003C/h2>\u003Cp>As the Senior Manager, Customer Marketing, you will build and scale Airwallex’s customer advocacy engine across the Americas. You’ll turn successful customers into champions by strengthening our presence across influential review platforms, creating compelling customer proof, launching an executive Customer Advisory Board, and delivering customer communications that support growth.\u003C/p>\u003Cp>This is a hands-on, high-ownership role at the intersection of customer marketing, advocacy, content, Product Marketing, Customer Success, Sales, and revenue operations. You’ll build repeatable programs from the ground up, work directly with customers and senior stakeholders, and connect customer enthusiasm to measurable outcomes such as pipeline velocity, win rates, retention, and expansion.\u003C/p>\u003Cp>This role is based in San Francisco, CA.\u003C/p>\u003Ch2>\u003Cstrong>Responsibilities:\u003C/strong>\u003C/h2>\u003Cp>\u003Cstrong>Responsibilities:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Build a scalable advocacy program and storytelling engine\u003Cem> \u003C/em>that turns satisfied customers into champions and brings their stories to life as a key marketing channel. Work with cross functional partners to ideate and build the program from the ground up, and identify opportunities to weave customer proof points into our external narrative.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Own Airwallex’s presence, performance, and rankings across G2, Trustpilot, Gartner Peer Insights, and Capterra in the Americas. Design thoughtful review-generation campaigns and translate insights into company-level proposals.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Manage the Customer Advisory Board for strategic customers to translate their feedback into actionable recommendations, including member selection, executive sponsorship, communications, agendas, session planning, and internal and external follow-up.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Launch and own the Americas customer newsletter, including audience segmentation, editorial planning, content development, distribution, and engagement reporting.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Define and report on metrics including review performance, advocacy-influenced pipeline, reference usage, retention, expansion, customer story engagement, and use insights to power strategic recommendations.\u003C/p>\u003C/li>\u003C/ul>\u003Ch1>\u003Cstrong>Who you are\u003C/strong>\u003C/h1>\u003Cp>We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.\u003C/p>\u003Ch2>Minimum Qualifications\u003C/h2>\u003Cul>\u003Cli>\u003Cp>4 to 6 years of experience in B2B SaaS or fintech customer marketing, Product Marketing, partner marketing, customer advocacy, lifecycle marketing, or a related field.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Demonstrated experience building or scaling customer advocacy, customer reference, review, or customer marketing programs.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proven track record of running scaled G2 or other peer-review acquisition programs that improved review volume, ratings, visibility, domain scores, or category positioning.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience creating or managing customer-facing assets such as case studies, testimonials, customer videos, newsletters, webinars, or executive events.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Exceptional written and verbal communication skills, including the ability to interview customers and turn complex experiences into clear, compelling stories.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ability to connect customer marketing initiatives to commercial outcomes such as pipeline velocity, win rates, sales-cycle acceleration, retention, or expansion.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong project management skills, with the ability to coordinate customers, vendors, approvals, and cross-functional stakeholders.\u003C/p>\u003C/li>\u003Cli>\u003Cp>High agency, sound judgment, and comfort working in a fast-moving, ambiguous, 0-to-1 environment.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ability to work from Airwallex’s San Francisco office in accordance with the team’s working model.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Preferred qualifications:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Experience in fintech, cross-border payments, expense management, financial infrastructure, or B2B SaaS.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience launching or managing a C-level Customer Advisory Board, executive council, CFO community, or similar senior customer forum.\u003C/p>\u003C/li>\u003Cli>\u003Cp>A portfolio of compelling customer case studies, video testimonials, customer-led content, or other written and visual storytelling work.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience building customer reference libraries, advocacy communities, or searchable customer evidence repositories.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Familiarity with Salesforce, HubSpot, Gainsight, G2 Admin, marketing automation platforms, and reporting or analytics tools.\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>Applicant Safety Policy: Fraud and Third-Party Recruiters\u003C/strong>\u003C/h2>\u003Cp>\u003Cem>To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @\u003C/em>airwallex.com\u003Cem> email address. Please apply only through \u003C/em>careers.airwallex.com\u003Cem> or our official LinkedIn page.\u003C/em>\u003C/p>\u003Cp>\u003Cem>Airwallex does not accept unsolicited resumes from search firms/recruiters.  Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s).  Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.\u003C/em>\u003C/p>\u003Ch2>\u003Cstrong>Equal opportunity\u003C/strong>\u003C/h2>\u003Cp>Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.\u003C/p>","About Airwallex Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us. Attributes We Value We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next. About the team The Marketing team at Airwallex is the growth engine driving brand dominance and hyper-scale customer acquisition globally. We don't just run campaigns; we build the market playbook for the future of global financial infrastructure. Operating in a hyper-growth, fast-moving fintech environment, we leverage data-driven insights and bold, creative strategies to ensure Airwallex disrupts and leads the market. Our team is a high-octane group of builders passionate about telling the Airwallex story, moving the needle, and executing at the highest level to support our explosive global growth. What you’ll do As the Senior Manager, Customer Marketing, you will build and scale Airwallex’s customer advocacy engine across the Americas. You’ll turn successful customers into champions by strengthening our presence across influential review platforms, creating compelling customer proof, launching an executive Customer Advisory Board, and delivering customer communications that support growth. This is a hands-on, high-ownership role at the intersection of customer marketing, advocacy, content, Product Marketing, Customer Success, Sales, and revenue operations. You’ll build repeatable programs from the ground up, work directly with customers and senior stakeholders, and connect customer enthusiasm to measurable outcomes such as pipeline velocity, win rates, retention, and expansion. This role is based in San Francisco, CA. Responsibilities: Responsibilities: Build a scalable advocacy program and storytelling engine that turns satisfied customers into champions and brings their stories to life as a key marketing channel. Work with cross functional partners to ideate and build the program from the ground up, and identify opportunities to weave customer proof points into our external narrative. Own Airwallex’s presence, performance, and rankings across G2, Trustpilot, Gartner Peer Insights, and Capterra in the Americas. Design thoughtful review-generation campaigns and translate insights into company-level proposals. Manage the Customer Advisory Board for strategic customers to translate their feedback into actionable recommendations, including member selection, executive sponsorship, communications, agendas, session planning, and internal and external follow-up. Launch and own the Americas customer newsletter, including audience segmentation, editorial planning, content development, distribution, and engagement reporting. Define and report on metrics including review performance, advocacy-influenced pipeline, reference usage, retention, expansion, customer story engagement, and use insights to power strategic recommendations. Who you are We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory. Minimum Qualifications 4 to 6 years of experience in B2B SaaS or fintech customer marketing, Product Marketing, partner marketing, customer advocacy, lifecycle marketing, or a related field. Demonstrated experience building or scaling customer advocacy, customer reference, review, or customer marketing programs. Proven track record of running scaled G2 or other peer-review acquisition programs that improved review volume, ratings, visibility, domain scores, or category positioning. Experience creating or managing customer-facing assets such as case studies, testimonials, customer videos, newsletters, webinars, or executive events. Exceptional written and verbal communication skills, including the ability to interview customers and turn complex experiences into clear, compelling stories. Ability to connect customer marketing initiatives to commercial outcomes such as pipeline velocity, win rates, sales-cycle acceleration, retention, or expansion. Strong project management skills, with the ability to coordinate customers, vendors, approvals, and cross-functional stakeholders. High agency, sound judgment, and comfort working in a fast-moving, ambiguous, 0-to-1 environment. Ability to work from Airwallex’s San Francisco office in accordance with the team’s working model. Preferred qualifications: Experience in fintech, cross-border payments, expense management, financial infrastructure, or B2B SaaS. Experience launching or managing a C-level Customer Advisory Board, executive council, CFO community, or similar senior customer forum. A portfolio of compelling customer case studies, video testimonials, customer-led content, or other written and visual storytelling work. Experience building customer reference libraries, advocacy communities, or searchable customer evidence repositories. Familiarity with Salesforce, HubSpot, Gainsight, G2 Admin, marketing automation platforms, and reporting or analytics tools. Applicant Safety Policy: Fraud and Third-Party Recruiters To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @ airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page. Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary. Equal opportunity Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.",0,1789697945000,"2026-09-18 04:22:06","2026-09-17T16:30:05.499+00:00","",false,"USD",{"jsonldValid":26,"jsonld":25},{"jobs":30},[31,47,63,81,99,117],{"id":32,"applyToken":33,"slug":34,"title":35,"companyname":36,"companylogo":25,"city":37,"country":38,"remote":26,"employmentType":39,"department":40,"content_html":41,"content_text":42,"years":21,"createdAt":43,"updatedAtISO":44,"postedAtISO":45,"validThroughISO":25,"active":15,"hasSalary":26,"salaryMin":21,"salaryMax":21,"currency":27,"isPaid":26,"schema":46},"1a8f6af1525cafdee45856b577f499b02a5234339928e868f307bf668df2c6c3","4db975e3649de24aee511ec614c223e937818c979c3586b32807b02249268529","lifecycle-marketing-manager-at-avid-5620c65f4b","Lifecycle Marketing Manager","avid","Remote - Philippines","Philippines",[17],"Marketing","\u003Ch3>\u003Cb>It's fun to work in a company where people truly \u003Cb>BELIEVE\u003C/b> in what they're doing!\u003C/b>\u003C/h3>\u003Cp>\u003Ci>We're committed to bringing passion and customer focus to the business.\u003C/i>\u003C/p>\u003Cp>\u003Cb>Job Summary\u003C/b>\u003C/p>\u003Cp>The Lifecycle Marketing Manager turns lifecycle strategy into scalable, measurable customer engagement campaigns for Avid's direct-to-consumer subscription business. This role owns assigned programs from planning through execution, launch, measurement, and optimization, bringing together cross-functional partners and ensuring work is delivered accurately and on time.\u003C/p>\u003Cbr>\u003Cp>The ideal candidate is a hands-on lifecycle or CRM marketer with strong program management, campaign operations, analytical thinking, and cross-functional leadership skills. You can turn a business objective into a clear engagement plan, keep work moving, and use results to improve what comes next.\u003C/p>\u003Cbr>\u003Cp>This is an individual contributor role. The Lifecycle Marketing Manager owns campaign development start to finish and the program management of their assigned campaigns, not people management.\u003C/p>\u003Cbr>\u003Cp>\u003Cb>WHAT YOU WILL DO\u003C/b>\u003C/p>\u003Cp>\u003Cb>Lifecycle Strategy & Campaign Ownership\u003C/b>\u003C/p>\u003Cul>\u003Cli>Own end-to-end lifecycle programs from business brief and strategy through execution, launch, measurement, optimization, and post-campaign analysis.\u003C/li>\u003Cli>Turn business and customer objectives into campaign plans covering audiences, messaging, channels, dependencies, timelines, and success metrics.\u003C/li>\u003Cli>Manage multiple campaigns at once, identify risks and blockers to keep work moving to launch.\u003C/li>\u003Cli>Own programs across prospect conversion, onboarding, engagement, retention, renewal, win-back, and expansion.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Campaign Execution, Audience & Quality\u003C/b>\u003C/p>\u003Cul>\u003Cli>Own campaign execution across email (using Knak), in-app messaging, onsite experiences, and other lifecycle channels, including campaign setup and execution in Braze.\u003C/li>\u003Cli>Define segmentation, eligibility, personalization, and suppression requirements; partner with Data to validate logic, data availability, and reporting.\u003C/li>\u003Cli>Own campaign QA and readiness, including personalization, dynamic content, offers and pricing, suppression, links, landing pages, test sends, rendering, and launch checks.\u003C/li>\u003Cli>Monitor campaigns after launch and act quickly on issues affecting customer experience or business performance.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Measurement & Optimization\u003C/b>\u003C/p>\u003Cul>\u003Cli>Define KPIs and measurement plans with Data and Analytics, and use Braze, Looker Reports, Google Analytics, Salesforce, Amplitude, and other available sources to assess performance.\u003C/li>\u003Cli>Turn campaign results and customer behavior into clear insights, business implications, and recommendations, not just reporting.\u003C/li>\u003Cli>Plan and manage A/B and other controlled tests, document learnings, and apply results to future campaigns.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Cross Functional Leadership & Process Improvements\u003C/b>\u003C/p>\u003Cul>\u003Cli>Lead cross-functional team meetings for assigned campaigns, driving alignment, decisions, and next steps across partner teams.\u003C/li>\u003Cli>Lead day-to-day coordination across Product Marketing, Market Solutions, Content, eCommerce, Digital Operations, Creative Services, Growth, Data, and Engineering.\u003C/li>\u003Cli>Create clear briefs, requirements, timelines, and decision points; define lifecycle requirements and drive technical needs through Engineering and Product Technology teams.\u003C/li>\u003Cli>Work with the Growth team to establish improvements to the customer journeys across acquisition and lifecycle engagement campaigns.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>WHO YOU ARE\u003C/b>\u003C/p>\u003Cul>\u003Cli>Lifecycle / CRM Marketer: 3+ years of experience in lifecycle, CRM, retention, subscription, digital marketing, or a related discipline, with demonstrated program ownership.\u003C/li>\u003Cli>Strong Program Owner: Organized, proactive, and comfortable taking an objective from idea to launch while managing dependencies and deadlines.\u003C/li>\u003Cli>Campaign Operations Expert: Detail-oriented and experienced launching personalized, multi-audience campaigns at scale.\u003C/li>\u003Cli>Marketing Automation Proficient: Hands-on experience with Braze, Knak, Salesforce, or a comparable lifecycle/CRM platform. Braze strongly preferred.\u003C/li>\u003Cli>Customer & Subscription Mindset: Understanding of free-to-paid, trial, onboarding, engagement, renewal, churn prevention, win-back, expansion, and cross-sell.\u003C/li>\u003Cli>Analytical & Insight-Oriented: Able to interpret performance and turn data into specific actions; experience with Looker, GA4, Amplitude, Salesforce, or similar tools is valuable.\u003C/li>\u003Cli>Cross-Functional Collaborator: Comfortable working with Creative, Copywriter, Content, Data, eCommerce team, Marketing Operations, Web, Product Marketing, Growth, and Product Technology Group.\u003C/li>\u003Cli>Compliance-Aware and Technically Comfortable: Working knowledge of CAN-SPAM, GDPR, and applicable requirements; basic HTML/CSS for email troubleshooting is preferred.\u003C/li>\u003Cli>Creative Industry Interest: Experience or genuine interest in music production, audio, music notation, video, post-production, or related creative industries is a plus.\u003C/li>\u003Cli>Education: Bachelor's degree or equivalent experience required.\u003C/li>\u003Cli>Location & Availability: Based in Philippines, with the ability to work hours aligned to US Eastern Time.\u003C/li>\u003Cli>Language: Fluent written and spoken English required.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>WHAT SUCCESS LOOKS LIKE & PREFERRED QUALIFICATIONS\u003C/b>\u003C/p>\u003Cp>\u003Cb>What Success Looks Like\u003C/b>\u003C/p>\u003Cul>\u003Cli>Programs launch on time, accurately, and with measurable outcomes.\u003C/li>\u003Cli>Cross-functional teams receive clear briefs and requirements, and campaign performance consistently leads to actionable optimization.\u003C/li>\u003Cli>Lifecycle programs become more scalable through stronger processes, QA, testing, personalization, and automation.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Preferred Qualifications\u003C/b>\u003C/p>\u003Cul>\u003Cli>D2C subscription or SaaS experience.\u003C/li>\u003Cli>Lifecycle experience across multiple products, customer segments, or geographies.\u003C/li>\u003Cli>Experience with Braze: canvas, segmentation, personalization, or campaign analytics.\u003C/li>\u003Cli>Experience managing structured experimentation programs and distributed or global teams.\u003C/li>\u003C/ul>\u003Cbr>\u003Cp>\u003Ci>Avid is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.\u003C/i>\u003C/p>\u003Cbr>\u003Cp>\u003Ci>#LI-Remote #L1-CME1\u003C/i>\u003C/p>\u003Cp>\u003Ci>If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us\u003C/i>\u003Ci>!\u003C/i>\u003C/p>","It's fun to work in a company where people truly BELIEVE in what they're doing! We're committed to bringing passion and customer focus to the business. Job Summary The Lifecycle Marketing Manager turns lifecycle strategy into scalable, measurable customer engagement campaigns for Avid's direct-to-consumer subscription business. This role owns assigned programs from planning through execution, launch, measurement, and optimization, bringing together cross-functional partners and ensuring work is delivered accurately and on time. The ideal candidate is a hands-on lifecycle or CRM marketer with strong program management, campaign operations, analytical thinking, and cross-functional leadership skills. You can turn a business objective into a clear engagement plan, keep work moving, and use results to improve what comes next. This is an individual contributor role. The Lifecycle Marketing Manager owns campaign development start to finish and the program management of their assigned campaigns, not people management. WHAT YOU WILL DO Lifecycle Strategy & Campaign Ownership Own end-to-end lifecycle programs from business brief and strategy through execution, launch, measurement, optimization, and post-campaign analysis. Turn business and customer objectives into campaign plans covering audiences, messaging, channels, dependencies, timelines, and success metrics. Manage multiple campaigns at once, identify risks and blockers to keep work moving to launch. Own programs across prospect conversion, onboarding, engagement, retention, renewal, win-back, and expansion. Campaign Execution, Audience & Quality Own campaign execution across email (using Knak), in-app messaging, onsite experiences, and other lifecycle channels, including campaign setup and execution in Braze. Define segmentation, eligibility, personalization, and suppression requirements; partner with Data to validate logic, data availability, and reporting. Own campaign QA and readiness, including personalization, dynamic content, offers and pricing, suppression, links, landing pages, test sends, rendering, and launch checks. Monitor campaigns after launch and act quickly on issues affecting customer experience or business performance. Measurement & Optimization Define KPIs and measurement plans with Data and Analytics, and use Braze, Looker Reports, Google Analytics, Salesforce, Amplitude, and other available sources to assess performance. Turn campaign results and customer behavior into clear insights, business implications, and recommendations, not just reporting. Plan and manage A/B and other controlled tests, document learnings, and apply results to future campaigns. Cross Functional Leadership & Process Improvements Lead cross-functional team meetings for assigned campaigns, driving alignment, decisions, and next steps across partner teams. Lead day-to-day coordination across Product Marketing, Market Solutions, Content, eCommerce, Digital Operations, Creative Services, Growth, Data, and Engineering. Create clear briefs, requirements, timelines, and decision points; define lifecycle requirements and drive technical needs through Engineering and Product Technology teams. Work with the Growth team to establish improvements to the customer journeys across acquisition and lifecycle engagement campaigns. WHO YOU ARE Lifecycle / CRM Marketer: 3+ years of experience in lifecycle, CRM, retention, subscription, digital marketing, or a related discipline, with demonstrated program ownership. Strong Program Owner: Organized, proactive, and comfortable taking an objective from idea to launch while managing dependencies and deadlines. Campaign Operations Expert: Detail-oriented and experienced launching personalized, multi-audience campaigns at scale. Marketing Automation Proficient: Hands-on experience with Braze, Knak, Salesforce, or a comparable lifecycle/CRM platform. Braze strongly preferred. Customer & Subscription Mindset: Understanding of free-to-paid, trial, onboarding, engagement, renewal, churn prevention, win-back, expansion, and cross-sell. Analytical & Insight-Oriented: Able to interpret performance and turn data into specific actions; experience with Looker, GA4, Amplitude, Salesforce, or similar tools is valuable. Cross-Functional Collaborator: Comfortable working with Creative, Copywriter, Content, Data, eCommerce team, Marketing Operations, Web, Product Marketing, Growth, and Product Technology Group. Compliance-Aware and Technically Comfortable: Working knowledge of CAN-SPAM, GDPR, and applicable requirements; basic HTML/CSS for email troubleshooting is preferred. Creative Industry Interest: Experience or genuine interest in music production, audio, music notation, video, post-production, or related creative industries is a plus. Education: Bachelor's degree or equivalent experience required. Location & Availability: Based in Philippines, with the ability to work hours aligned to US Eastern Time. Language: Fluent written and spoken English required. WHAT SUCCESS LOOKS LIKE & PREFERRED QUALIFICATIONS What Success Looks Like Programs launch on time, accurately, and with measurable outcomes. Cross-functional teams receive clear briefs and requirements, and campaign performance consistently leads to actionable optimization. Lifecycle programs become more scalable through stronger processes, QA, testing, personalization, and automation. Preferred Qualifications D2C subscription or SaaS experience. Lifecycle experience across multiple products, customer segments, or geographies. Experience with Braze: canvas, segmentation, personalization, or campaign analytics. Experience managing structured experimentation programs and distributed or global teams. Avid is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. #LI-Remote #L1-CME1 If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us !",1790648427000,"2026-09-29 04:24:26","Posted Today",{"jsonldValid":26,"jsonld":25},{"id":48,"applyToken":49,"slug":50,"title":51,"companyname":52,"companylogo":53,"companyTagline":54,"companyIndustry":55,"city":56,"country":57,"remote":26,"employmentType":58,"department":40,"content_html":59,"content_text":60,"years":21,"createdAt":43,"updatedAtISO":61,"postedAtISO":45,"validThroughISO":25,"active":15,"hasSalary":26,"salaryMin":21,"salaryMax":21,"currency":27,"isPaid":26,"schema":62},"5050b1d1ecb86bc16b5a98c8a965ee477b939b4145c13d183c0bfac0b6cf7186","eead6b835a3171683859baea434f8edb7c14775b65126b4302c8860a25310bfc","senior-lifecycle-marketing-lead-at-northwest-bank-014abba4a1","Senior Lifecycle Marketing Lead","Northwest Bank","https://cdn.jobboardwise.com/logo/northwest.com","For what's next™","Banking","OH0713  NW Bancshares HQ","United States",[17],"OH0523  Independence Bus Office, OH0713  NW Bancshares HQ, PA0258  Bellevue, PA0736 Administration Center\u003Cp>\u003Cu>\u003Cb>Job Description\u003C/b>\u003C/u>\u003C/p>\u003Cp>Northwest Bank is seeking a strategic and results-driven Senior Lifecycle Marketing Lead to own the development, execution, and optimization of personalized customer marketing programs across the customer lifecycle. This role will be responsible for driving engagement, retention, deepening relationships, and customer growth through the delivery of highly targeted, data-driven communications and experiences.\u003C/p>\u003Cbr>\u003Cp>The Senior Lifecycle Marketing Lead will drive the strategy and operations supporting Northwest's one-to-one marketing ecosystem, including email marketing, direct mail, customer journey orchestration, and Customer Data Platform (CDP) use case activation. Working at the intersection of marketing, data, technology, and customer experience, this individual will transform customer insights into relevant and timely communications that help customers achieve their financial goals while driving measurable business outcomes.\u003C/p>\u003Cbr>\u003Cp>This role serves as a key connector between Marketing, Digital, Analytics, Product, Technology, Operations, and Compliance teams to ensure personalized marketing initiatives are executed effectively and responsibly. The ideal candidate combines customer-centric thinking with analytical rigor and operational excellence, bringing a passion for leveraging data and technology to create more meaningful customer experiences.\u003C/p>\u003Cbr>\u003Cp>As Northwest continues to enhance its personalization capabilities, this role will help shape the future of relationship marketing by identifying opportunities to deliver the right message, to the right customer, at the right time, through the right channel.\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Essential Functions\u003C/b>\u003C/p>\u003Cp>•\t\u003Cb>Lifecycle Marketing Strategy & Execution\u003C/b>\u003C/p>\u003Cp>\t•\tDevelop and execute lifecycle marketing strategies that support customer acquisition, onboarding, engagement, retention, product adoption, and relationship deepening.\u003C/p>\u003Cp>\t•\tCreate customer contact strategies and journey frameworks that improve customer experiences while driving business growth.\u003C/p>\u003Cp>\t•\tLead cross-channel customer engagement programs across email and direct mail, with strong integration with other partners internally across CRM, digital marketing, and other key programs.\u003C/p>\u003Cp>•\t\u003Cb>Email Marketing and Customer Data Platform (CDP) Journey Orchestration and Activation\u003C/b>\u003C/p>\u003Cp>\t•\tOwn the strategy, execution, and optimization of email marketing campaigns and automated customer journeys.\u003C/p>\u003Cp>\t•\tEstablish best practices related to audience targeting, personalization, testing (e.g., send times, subject lines, body content, etc.) deliverability, and performance monitoring.\u003C/p>\u003Cp>\t•\tSupport campaign planning calendar development and ensure timely execution of marketing initiatives.\u003C/p>\u003Cp>\t•\tResponsible for managing both Service and Commercial email campaigns.\u003C/p>\u003Cp>\t•\tServe as a business owner and power user for customer audience management and CDP activation efforts.\u003C/p>\u003Cp>\t•\tPartner with Analytics, Data, and Technology teams to develop audience strategies, segmentation frameworks, and activation processes. Help define audience eligibility, suppression, and contact governance standards.\u003C/p>\u003Cp>\u003Cb>•\tDirect Mail Strategy & Operations\u003C/b>\u003C/p>\u003Cp>\t•\tLead the planning and execution of targeted direct mail campaigns to both prospects and existing customers.\u003C/p>\u003Cp>\t•\tPartner with internal team members and external vendors to manage production, targeting, fulfillment, and campaign measurement.\u003C/p>\u003Cp>\t•\tMonitor campaign performance and continually improve targeting, response rates, and operational efficiency.\u003C/p>\u003Cp>\t•\tPartner with internal marketing and operations teams to evolve incentive strategies and capabilities.\u003C/p>\u003Cp>\u003Cb>•\tCross-Functional Leadership\u003C/b>\u003C/p>\u003Cp>\t•\tCollaborate with Marketing, Communications, Analytics, Line of Business, Data, Technology, and other leaders internally and externally to prioritize omnichannel campaigns and use cases based upon value-based prioritization processes.\u003C/p>\u003Cp>\t•\tEnsure seamless customer experiences which cultivate deeper relationships through multiple channel activations.\u003C/p>\u003Cp>\t•\tManage relationships with marketing technology partners, agencies, and vendors.\u003C/p>\u003Cp>\t•\tPartner closely with Compliance, Legal, and Risk teams throughout campaign development and execution to ensure all communications comply with applicable regulatory requirements, privacy standards, and internal policies.\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Additional Essential Functions\u003C/b>\u003C/p>\u003Cp>•\tEnsure compliance with Northwest’s policies and procedures, and Federal/State regulations\u003C/p>\u003Cp>•\tNavigate Microsoft Office Software, computer applications, and software specific to the department in order to maximize technology tools and gain efficiency\u003C/p>\u003Cp>•\tWork as part of a team\u003C/p>\u003Cp>•\tWork with on-site equipment\u003C/p>\u003Cbr>\u003Cp>\u003Cb>QUALIFICATIONS\u003C/b>\u003C/p>\u003Cp>To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Education \u003C/b>\u003C/p>\u003Cp>Bachelor's Degree\tMarketing, Business, Communications, Journalism, or related field.\t \t\t\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Work Experience\u003C/b>\u003C/p>\u003Cp>3 - 5 years\tDirectly related, progressively responsible work experience\t \t\t\u003C/p>\u003Cp>3 - 5 years\tExperience in brand management, marketing, content strategy, or related fields.\t \t\t\u003C/p>\u003Cp>3 - 5 years\tDemonstrated experience with Email platforms, such as HubSpot, or similar.\t \t\t\u003C/p>\u003Cp>2 - 3 years\tFamiliarity with Customer Data Platforms (CDP) or similar campaign management and journey orchestration technologies.\t \t\t\u003C/p>\u003Cp>2 - 3 years\tFamiliarity with direct mail operations and integrated customer engagement programs.\t \t\t\u003C/p>\u003Cp>3 - 5 years\tDemonstrated knowledge of addressable audience data, data privacy, and consent management.\t \t\t\u003C/p>\u003Cp>3 - 5 years\tStrong writing and editorial skills, with the ability to simplify complex financial concepts for broad audiences.\t \t\t\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Additional Knowledge, Skills and Abilities\u003C/b>\u003C/p>\u003Cp>•\tExperience required in developing educational content, training materials, or presentations.\u003C/p>\u003Cp>•\tExperience with Email marketing platforms, such as HubSpot, Salesforce Marketing Cloud, Adobe Campaign, or similar.\t\u003C/p>\u003Cp>\u003Cbr>\u003Cbr>\u003C/p>\u003Cp>Northwest is an equal opportunity employer. We are committed to creating an inclusive environment for all employees.\u003C/p>","OH0523 Independence Bus Office, OH0713 NW Bancshares HQ, PA0258 Bellevue, PA0736 Administration Center Job Description Northwest Bank is seeking a strategic and results-driven Senior Lifecycle Marketing Lead to own the development, execution, and optimization of personalized customer marketing programs across the customer lifecycle. This role will be responsible for driving engagement, retention, deepening relationships, and customer growth through the delivery of highly targeted, data-driven communications and experiences. The Senior Lifecycle Marketing Lead will drive the strategy and operations supporting Northwest's one-to-one marketing ecosystem, including email marketing, direct mail, customer journey orchestration, and Customer Data Platform (CDP) use case activation. Working at the intersection of marketing, data, technology, and customer experience, this individual will transform customer insights into relevant and timely communications that help customers achieve their financial goals while driving measurable business outcomes. This role serves as a key connector between Marketing, Digital, Analytics, Product, Technology, Operations, and Compliance teams to ensure personalized marketing initiatives are executed effectively and responsibly. The ideal candidate combines customer-centric thinking with analytical rigor and operational excellence, bringing a passion for leveraging data and technology to create more meaningful customer experiences. As Northwest continues to enhance its personalization capabilities, this role will help shape the future of relationship marketing by identifying opportunities to deliver the right message, to the right customer, at the right time, through the right channel. Essential Functions • Lifecycle Marketing Strategy & Execution • Develop and execute lifecycle marketing strategies that support customer acquisition, onboarding, engagement, retention, product adoption, and relationship deepening. • Create customer contact strategies and journey frameworks that improve customer experiences while driving business growth. • Lead cross-channel customer engagement programs across email and direct mail, with strong integration with other partners internally across CRM, digital marketing, and other key programs. • Email Marketing and Customer Data Platform (CDP) Journey Orchestration and Activation • Own the strategy, execution, and optimization of email marketing campaigns and automated customer journeys. • Establish best practices related to audience targeting, personalization, testing (e.g., send times, subject lines, body content, etc.) deliverability, and performance monitoring. • Support campaign planning calendar development and ensure timely execution of marketing initiatives. • Responsible for managing both Service and Commercial email campaigns. • Serve as a business owner and power user for customer audience management and CDP activation efforts. • Partner with Analytics, Data, and Technology teams to develop audience strategies, segmentation frameworks, and activation processes. Help define audience eligibility, suppression, and contact governance standards. • Direct Mail Strategy & Operations • Lead the planning and execution of targeted direct mail campaigns to both prospects and existing customers. • Partner with internal team members and external vendors to manage production, targeting, fulfillment, and campaign measurement. • Monitor campaign performance and continually improve targeting, response rates, and operational efficiency. • Partner with internal marketing and operations teams to evolve incentive strategies and capabilities. • Cross-Functional Leadership • Collaborate with Marketing, Communications, Analytics, Line of Business, Data, Technology, and other leaders internally and externally to prioritize omnichannel campaigns and use cases based upon value-based prioritization processes. • Ensure seamless customer experiences which cultivate deeper relationships through multiple channel activations. • Manage relationships with marketing technology partners, agencies, and vendors. • Partner closely with Compliance, Legal, and Risk teams throughout campaign development and execution to ensure all communications comply with applicable regulatory requirements, privacy standards, and internal policies. Additional Essential Functions • Ensure compliance with Northwest’s policies and procedures, and Federal/State regulations • Navigate Microsoft Office Software, computer applications, and software specific to the department in order to maximize technology tools and gain efficiency • Work as part of a team • Work with on-site equipment QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education Bachelor's Degree Marketing, Business, Communications, Journalism, or related field. Work Experience 3 - 5 years Directly related, progressively responsible work experience 3 - 5 years Experience in brand management, marketing, content strategy, or related fields. 3 - 5 years Demonstrated experience with Email platforms, such as HubSpot, or similar. 2 - 3 years Familiarity with Customer Data Platforms (CDP) or similar campaign management and journey orchestration technologies. 2 - 3 years Familiarity with direct mail operations and integrated customer engagement programs. 3 - 5 years Demonstrated knowledge of addressable audience data, data privacy, and consent management. 3 - 5 years Strong writing and editorial skills, with the ability to simplify complex financial concepts for broad audiences. Additional Knowledge, Skills and Abilities • Experience required in developing educational content, training materials, or presentations. • Experience with Email marketing platforms, such as HubSpot, Salesforce Marketing Cloud, Adobe Campaign, or similar. Northwest is an equal opportunity employer. We are committed to creating an inclusive environment for all employees.","2026-09-29 04:24:27",{"jsonldValid":26,"jsonld":25},{"id":64,"applyToken":65,"slug":66,"title":67,"companyname":68,"companylogo":69,"companyTagline":70,"companyIndustry":71,"city":72,"country":73,"remote":15,"employmentType":74,"department":40,"content_html":75,"content_text":76,"years":21,"createdAt":77,"updatedAtISO":78,"postedAtISO":79,"validThroughISO":25,"active":15,"hasSalary":26,"salaryMin":21,"salaryMax":21,"currency":27,"isPaid":26,"schema":80},"237a2ef60261df8e91c9e4614f925b095230bf66e73a255acfa7712dca329891","676aaa06f50caace3b62ea1b775e41e9548ccab95622307b9f6f4cae49b31d2e","senior-customer-lifecycle-marketing-manager-at-demandbase-a8245b450d","Senior Customer Lifecycle Marketing Manager","Demandbase","https://cdn.jobboardwise.com/logo/linktr.ee","Follow Demandbase for the latest news, updates and B2B go-to-market insights.","Computer Software","US - Remote","Us -",[17],"\u003Cp>\u003Cstrong>Introduction to Demandbase:\u003C/strong>\u003C/p>\u003Cp>Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform. \u003C/p>\u003Cp>As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom. \u003C/p>\u003Ch2>\u003Cstrong>About the Role\u003C/strong>\u003C/h2>\u003Cp>We’re looking for a Senior Marketing Manager to build and execute programs that engage Demandbase customers throughout their lifecycle and drive product adoption, expansion, and retention.\u003C/p>\u003Cp>This is a senior individual contributor role that sits at the intersection of Customer Marketing, Customer Experience, Product, Product Marketing, Sales, and Professional Services. You’ll own integrated customer campaigns, scaled communications, and triggered lifecycle programs designed around the moments that matter most in the customer journey.\u003C/p>\u003Cp>This is a builder role. You’ll be creating new programs, frameworks, and ways of working, often without an established playbook. We’re looking for someone who is comfortable navigating ambiguity, moving quickly in a dynamic environment, and bringing structure to cross-functional challenges.\u003C/p>\u003Cp>In the near term, a key priority for this role will be driving Demandbase AI (DBAI) adoption, building targeted campaigns utilizing multiple channels that move customers from awareness and education to product usage and ongoing engagement.\u003C/p>\u003Ch2>\u003Cstrong>What You’ll Do\u003C/strong>\u003C/h2>\u003Ch3>\u003Cstrong>Integrated Customer Campaigns\u003C/strong>\u003C/h3>\u003Cul>\u003Cli>\u003Cp>Develop and execute integrated campaigns that drive product adoption, expansion, and customer engagement across lifecycle touchpoints.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead near-term campaigns focused on DBAI adoption, developing audience strategies, messaging, offers, and journeys that encourage customers to discover and use Demandbase AI.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Build and execute land-and-expand campaigns that help Demandbase grow within enterprise customers by identifying and engaging new business units, child accounts, buying groups, and stakeholders beyond the existing customer footprint.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with Sales and Customer Experience to develop account-based expansion plays that combine scaled marketing programs with personalized account team outreach.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with Product Marketing on product launches and translate launches into customer-facing campaigns that drive awareness, education, adoption, and continued usage.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Build campaigns across channels including email, in-product experiences, customer events and user groups, webinars, educational content, and Sales/CS outreach.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Measure campaign performance and use engagement, product adoption, and expansion signals to continuously optimize programs.\u003C/p>\u003C/li>\u003C/ul>\u003Ch3>\u003Cstrong>Customer Lifecycle Programs\u003C/strong>\u003C/h3>\u003Cul>\u003Cli>\u003Cp>Map the customer journey and identify key moments that matter where scaled marketing programs can improve the customer experience and business outcomes.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with Customer Experience, Product, Sales, and Professional Services to build triggered lifecycle programs based on customer behavior, lifecycle stage, and product usage.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Develop programs for moments such as customer welcome and onboarding, new-user activation, product adoption, renewal preparation, expansion opportunities, and re-engagement.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Develop differentiated engagement strategies based on customer persona and role, from individual users and practitioners to executive stakeholders.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Build repeatable programs that complement high-touch Customer Success engagement and allow Demandbase to deliver a more personalized customer experience at scale.\u003C/p>\u003C/li>\u003C/ul>\u003Ch3>\u003Cstrong>Customer Communications, Segmentation & Database Management\u003C/strong>\u003C/h3>\u003Cul>\u003Cli>\u003Cp>Own the strategy and execution of scaled customer communications, creating a coordinated approach across Marketo, ChurnZero, Pendo, and other customer-facing channels.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Develop a customer segmentation and activation framework that connects customer data and capabilities across platforms, determining how account attributes, product usage, lifecycle stage, persona, and behavioral signals inform who we communicate with, when, and through which channel.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with Revenue Operations, Customer Experience, Product, and other teams to bridge fragmented customer data and tools and establish clear audience governance around targeting, suppression, frequency, and prioritization.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Own the customer communications calendar and work cross-functionally to identify overlaps, gaps, and opportunities across communications originating from Marketing, Product, Customer Experience, and other teams.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Serve as a customer communications steward, establishing templates and editorial standards that ensure scaled communications meet a high bar for brand voice, tone, content quality, relevance, and overall customer experience.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Plan and execute recurring customer communications, including newsletters, product communications, customer education, and event promotion.\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>What We’re Looking For\u003C/strong>\u003C/h2>\u003Ch3>\u003Cstrong>Experience & Marketing Expertise\u003C/strong>\u003C/h3>\u003Cul>\u003Cli>\u003Cp>7-10 years of experience in lifecycle marketing, customer marketing, integrated campaigns, CRM marketing, or a related discipline, ideally within B2B SaaS.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Demonstrated experience building integrated campaigns tied to measurable outcomes such as product adoption, expansion, engagement, or retention.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience developing account-based or expansion campaigns within enterprise accounts, including engaging multiple personas, buying groups, or business units. Familiarity with Demandbase One is a huge plus.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong understanding of the B2B SaaS customer journey and experience partnering across Marketing, Customer Success, Product, Sales, and Operations.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Excellent editorial judgment and a strong understanding of brand, voice, tone, and content quality, with the ability to turn product concepts into clear and compelling customer communications.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong cross-functional leadership skills and the ability to independently bring structure, strategy, and momentum to programs involving multiple teams and stakeholders.\u003C/p>\u003C/li>\u003C/ul>\u003Ch3>\u003Cstrong>Technical & AI Fluency\u003C/strong>\u003C/h3>\u003Cul>\u003Cli>\u003Cp>Hands-on experience with Marketo or similar marketing automation platforms, with a strong understanding of segmentation, targeting, database management, and campaign operations. Experience with platforms such as ChurnZero and Pendo is a plus.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience working across multiple customer data sources and activation platforms to build practical audience segmentation and triggered lifecycle programs.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Comfortable using AI as part of the day-to-day marketing workflow to improve efficiency, personalization, content development, analysis, and campaign execution.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience marketing or driving adoption of AI-powered products or features is a plus, including the ability to translate AI capabilities into practical customer use cases and value.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Analytical mindset and comfort using campaign, customer, and product usage data to identify opportunities, develop audiences, and measure impact.\u003C/p>\u003C/li>\u003C/ul>\u003Ch3>\u003Cstrong>What Success Looks Like\u003C/strong>\u003C/h3>\u003Cp>You’ll help Demandbase create a more connected customer journey: customers receive the right communication at the right moment, discover and adopt more of the platform, and have clear pathways to deepen and expand their relationship with Demandbase. You’ll build scalable lifecycle and expansion programs that help us grow within existing customers while creating a more relevant, personalized customer experience.\u003C/p>\u003Ch2>\u003Cstrong>Benefits:\u003C/strong>\u003C/h2>\u003Cp>Our benefits include options for up to 100% paid Medical, Dental, and Vision premiums for you and your entire family, $1,000 personal development stipend, flexible PTO policy, no internal meeting Fridays, Modern Health mental wellness platform, Headspace, Ginger, and 13 paid holidays and 2 additional weeks where all Demandbase employees take off (week of July 4th and Thanksgiving). Plus 401(k), short-term/long-term disability, life insurance, and all those good things.\u003C/p>\u003Cp>\u003Cstrong>Our Commitment to Diversity, Equity, and Inclusion at Demandbase\u003C/strong>\u003C/p>\u003Cp>At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.\u003C/p>\u003Cp>We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!\u003C/p>\u003Cp>We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.\u003C/p>\u003Cp>\u003Cstrong>Unsolicited Submissions\u003C/strong>\u003C/p>\u003Cp>At Demandbase, we value thoughtful partnerships and direct connections with candidates. We’re not accepting unsolicited resumes or outreach from third-party recruiting agencies. Any unsolicited submissions will not be reviewed, and no fees will be paid.\u003C/p>","Introduction to Demandbase: Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform. As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom. About the Role We’re looking for a Senior Marketing Manager to build and execute programs that engage Demandbase customers throughout their lifecycle and drive product adoption, expansion, and retention. This is a senior individual contributor role that sits at the intersection of Customer Marketing, Customer Experience, Product, Product Marketing, Sales, and Professional Services. You’ll own integrated customer campaigns, scaled communications, and triggered lifecycle programs designed around the moments that matter most in the customer journey. This is a builder role. You’ll be creating new programs, frameworks, and ways of working, often without an established playbook. We’re looking for someone who is comfortable navigating ambiguity, moving quickly in a dynamic environment, and bringing structure to cross-functional challenges. In the near term, a key priority for this role will be driving Demandbase AI (DBAI) adoption, building targeted campaigns utilizing multiple channels that move customers from awareness and education to product usage and ongoing engagement. What You’ll Do Integrated Customer Campaigns Develop and execute integrated campaigns that drive product adoption, expansion, and customer engagement across lifecycle touchpoints. Lead near-term campaigns focused on DBAI adoption, developing audience strategies, messaging, offers, and journeys that encourage customers to discover and use Demandbase AI. Build and execute land-and-expand campaigns that help Demandbase grow within enterprise customers by identifying and engaging new business units, child accounts, buying groups, and stakeholders beyond the existing customer footprint. Partner with Sales and Customer Experience to develop account-based expansion plays that combine scaled marketing programs with personalized account team outreach. Partner with Product Marketing on product launches and translate launches into customer-facing campaigns that drive awareness, education, adoption, and continued usage. Build campaigns across channels including email, in-product experiences, customer events and user groups, webinars, educational content, and Sales/CS outreach. Measure campaign performance and use engagement, product adoption, and expansion signals to continuously optimize programs. Customer Lifecycle Programs Map the customer journey and identify key moments that matter where scaled marketing programs can improve the customer experience and business outcomes. Partner with Customer Experience, Product, Sales, and Professional Services to build triggered lifecycle programs based on customer behavior, lifecycle stage, and product usage. Develop programs for moments such as customer welcome and onboarding, new-user activation, product adoption, renewal preparation, expansion opportunities, and re-engagement. Develop differentiated engagement strategies based on customer persona and role, from individual users and practitioners to executive stakeholders. Build repeatable programs that complement high-touch Customer Success engagement and allow Demandbase to deliver a more personalized customer experience at scale. Customer Communications, Segmentation & Database Management Own the strategy and execution of scaled customer communications, creating a coordinated approach across Marketo, ChurnZero, Pendo, and other customer-facing channels. Develop a customer segmentation and activation framework that connects customer data and capabilities across platforms, determining how account attributes, product usage, lifecycle stage, persona, and behavioral signals inform who we communicate with, when, and through which channel. Partner with Revenue Operations, Customer Experience, Product, and other teams to bridge fragmented customer data and tools and establish clear audience governance around targeting, suppression, frequency, and prioritization. Own the customer communications calendar and work cross-functionally to identify overlaps, gaps, and opportunities across communications originating from Marketing, Product, Customer Experience, and other teams. Serve as a customer communications steward, establishing templates and editorial standards that ensure scaled communications meet a high bar for brand voice, tone, content quality, relevance, and overall customer experience. Plan and execute recurring customer communications, including newsletters, product communications, customer education, and event promotion. What We’re Looking For Experience & Marketing Expertise 7-10 years of experience in lifecycle marketing, customer marketing, integrated campaigns, CRM marketing, or a related discipline, ideally within B2B SaaS. Demonstrated experience building integrated campaigns tied to measurable outcomes such as product adoption, expansion, engagement, or retention. Experience developing account-based or expansion campaigns within enterprise accounts, including engaging multiple personas, buying groups, or business units. Familiarity with Demandbase One is a huge plus. Strong understanding of the B2B SaaS customer journey and experience partnering across Marketing, Customer Success, Product, Sales, and Operations. Excellent editorial judgment and a strong understanding of brand, voice, tone, and content quality, with the ability to turn product concepts into clear and compelling customer communications. Strong cross-functional leadership skills and the ability to independently bring structure, strategy, and momentum to programs involving multiple teams and stakeholders. Technical & AI Fluency Hands-on experience with Marketo or similar marketing automation platforms, with a strong understanding of segmentation, targeting, database management, and campaign operations. Experience with platforms such as ChurnZero and Pendo is a plus. Experience working across multiple customer data sources and activation platforms to build practical audience segmentation and triggered lifecycle programs. Comfortable using AI as part of the day-to-day marketing workflow to improve efficiency, personalization, content development, analysis, and campaign execution. Experience marketing or driving adoption of AI-powered products or features is a plus, including the ability to translate AI capabilities into practical customer use cases and value. Analytical mindset and comfort using campaign, customer, and product usage data to identify opportunities, develop audiences, and measure impact. What Success Looks Like You’ll help Demandbase create a more connected customer journey: customers receive the right communication at the right moment, discover and adopt more of the platform, and have clear pathways to deepen and expand their relationship with Demandbase. You’ll build scalable lifecycle and expansion programs that help us grow within existing customers while creating a more relevant, personalized customer experience. Benefits: Our benefits include options for up to 100% paid Medical, Dental, and Vision premiums for you and your entire family, $1,000 personal development stipend, flexible PTO policy, no internal meeting Fridays, Modern Health mental wellness platform, Headspace, Ginger, and 13 paid holidays and 2 additional weeks where all Demandbase employees take off (week of July 4th and Thanksgiving). Plus 401(k), short-term/long-term disability, life insurance, and all those good things. Our Commitment to Diversity, Equity, and Inclusion at Demandbase At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis. We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply! We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together. Unsolicited Submissions At Demandbase, we value thoughtful partnerships and direct connections with candidates. We’re not accepting unsolicited resumes or outreach from third-party recruiting agencies. Any unsolicited submissions will not be reviewed, and no fees will be paid.",1790414835000,"2026-09-26 11:31:01","2026-09-25T18:28:27.771+00:00",{"jsonldValid":26,"jsonld":25},{"id":82,"applyToken":83,"slug":84,"title":35,"companyname":85,"companylogo":86,"companyTagline":87,"companyIndustry":88,"city":89,"country":90,"remote":26,"employmentType":91,"department":40,"content_html":92,"content_text":93,"years":21,"createdAt":94,"updatedAtISO":95,"postedAtISO":96,"validThroughISO":25,"active":15,"hasSalary":26,"salaryMin":21,"salaryMax":21,"currency":97,"isPaid":26,"schema":98},"d3595aa6181deda429aa173fb6239ef9aea1ff20ef0fc0b929885e74dd687421","5821f46b34f34aff53278cc37affee4b0cbdabd936f4a7e859d54efd1015c9a5","lifecycle-marketing-manager-at-bis-safety-software-531f68acdf","BIS Safety Software","https://cdn.jobboardwise.com/logo/bissafety.ca","EHS software for the Safety Professional US website - https://www.bissafety.com/ UK website - https://www.bissafety.uk/","E-Learning Providers","Sherwood Park","Canada",[17],"\u003Cp>\u003Cem>\u003Cstrong>BIS Safety Software\u003C/strong>\u003C/em> is a SaaS company on a mission to change how organizations manage safety, learning, and compliance. We sell safety software to businesses and online safety training to the people who need it - and we are looking for an \u003Cstrong>Lifecycle Marketing Manager\u003C/strong> to own our marketing outreach end to end: the program, the audiences it reaches, and the data underneath it. \u003C/p>\n\n\u003Cp>\u003Cstrong>About the Role:\u003C/strong>\u003C/p>\n\n\u003Cp>\u003Cspan>We are hiring you to be the expert, so you set the strategy, run it past marketing leadership, and go. Our ideal candidate is\u003Cstrong> analytical first: comfortable in messy data, willing to dig for the truth, and organized enough to keep every audience defined and every journey mapped\u003C/strong> instead of running on instinct. \u003C/span>\u003C/p>\n\u003Cp>This role owns two things that depend on each other: \u003Cstrong>the data underneath our marketing funnel, and every message that runs on top of it. \u003C/strong>We run a course business and a software business side by side, and that gives this program an unusual amount of room. A software buyer, a course buyer, and a prospect who is still deciding all need different content. \u003C/p>\n\u003Cp>Your first job is \u003Cstrong>making the funnel measurable and trusted\u003C/strong>. You will help settle what a lead means at each stage and keep records staged against it, decide what we send and to whom, hold the line on consent, and produce the reporting we judge marketing performance by. You will build it yourself, working closely with our web team wherever tracking spans our properties, and with the support of marketing leadership and a growing marketing team. HubSpot is our system of record, and you will own many of its processes. \u003C/p>\n\u003Cp>\u003Cspan>\u003Cstrong>This is a build role\u003C/strong> - it's the foundation to our email and lead tracking. Our email outreach currently runs across several disconnected systems, our nurture program is only partly built, and there are many customers who have never received a lifecycle message from us. Best practices, automated flows, and new designs are all still to be built, and all of it has to hold up to the \u003Cstrong>compliance \u003C/strong>obligations we operate under. How well we capture leads and run lifecycle marketing shapes the experience every potential customer has with us. \u003C/span>\u003C/p>\n\u003Cp>This is an\u003Cstrong> in-person role\u003C/strong> based out of our Sherwood Park, Alberta office.\u003C/p>\n\n\n\n\u003Cbr>\u003Ch2>In this role, you'll be expected to:\u003C/h2>\u003Cli>\u003Cstrong>Build and run the email program\u003C/strong> across our course business, our software funnel, and the messages our training platform sends learners, including a general subscription program and the capture mechanism we do not have today\u003C/li>\n\u003Cli>\u003Cstrong>Build the audiences and journeys\u003C/strong>: who sits in each group, what they care about, and what they should receive at each stage\u003C/li>\n\u003Cli>\u003Cstrong>Own consent and compliance\u003C/strong> under CASL and CAN-SPAM as standing practice rather than a one time cleanup\u003C/li>\n\u003Cli>\u003Cstrong>Own much of how HubSpot runs as our system of record\u003C/strong>: lifecycle stages, properties, workflows, and reporting\u003C/li>\n\u003Cli>\u003Cstrong>Fix and hold lead data accuracy\u003C/strong> so records are added and staged correctly and the funnel can be trusted\u003C/li>\n\u003Cli>\u003Cstrong>Build attribution you can stand behind\u003C/strong>, so we can say what email actually produced in leads and course revenue\u003C/li>\n\u003Cli>\u003Cstrong>Build the reporting and scoreboards leadership makes decisions from\u003C/strong>, and be accountable for those numbers being right\u003C/li>\n\u003Cli>\u003Cstrong>Automate lead routing\u003C/strong>, and manage the flow of outbound leads from our external partner into our systems\u003C/li>\n\u003Cli>\u003Cstrong>Work across product and web\u003C/strong> on system side email such as course launches, abandoned carts, and upsells, and so tracking stays consistent and correct across our properties\u003C/li>\n\u003Cli>\u003Cstrong>Protect reseller cross-branding\u003C/strong> so partner customers never receive email that promotes BIS over the partner\u003C/li>\n\u003Cli>\u003Cstrong>Bring in outside specialists\u003C/strong> for technical or copy work where it makes sense, and review what they produce before it ships\u003C/li>\u003Cbr>\u003Ch2>You might be the right fit if you:\u003C/h2>\u003Cli>\u003Cstrong>Built an email program from scratch\u003C/strong> rather than inheriting and running someone else's\u003C/li>\n\u003Cli>\u003Cstrong>Built multiple trigger and audience based flows\u003C/strong> driven by real behaviour, not one list on a schedule\u003C/li>\n\u003Cli>\u003Cstrong>Ran lists in the thousands to tens of thousands\u003C/strong> with distinct segments, and can explain how the content changed at each stage\u003C/li>\n\u003Cli>\u003Cstrong>Untangled a CRM that years of good intentions had made incoherent\u003C/strong>, figured out what was actually happening in it, and rebuilt it into something that held together\u003C/li>\n\u003Cli>\u003Cstrong>Build in the platform yourself.\u003C/strong> You write the workflows and set the properties rather than briefing someone else to do it\u003C/li>\n\u003Cli>\u003Cstrong>Read the numbers instinctively.\u003C/strong> The systems here only come together through data, and that matters to us more than design polish\u003C/li>\n\u003Cli>\u003Cstrong>Distinguish a software buyer from a course buyer\u003C/strong> and build accordingly\u003C/li>\n\u003Cli>\u003Cstrong>Treat consent and deliverability as part of the craft\u003C/strong> rather than someone else's problem\u003C/li>\n\u003Cli>\u003Cstrong>Own what goes out.\u003C/strong> Once send is pressed it is gone, so typos and broken links are not part of the deal\u003C/li>\n\u003Cli>\u003Cstrong>Work across teams\u003C/strong> to define an integration objective and get it built, without needing to write the code yourself\u003C/li>\u003Cbr>\u003Ch2>Qualifications we are looking for:\u003C/h2>\u003Cli>\u003Cstrong>4+ years in email marketing\u003C/strong>, lifecycle marketing or marketing operations experience\u003C/li>\n\u003Cli>Deep\u003Cstrong> hands-on experience in HubSpot or a comparable platform\u003C/strong> (Klaviyo, Listrak, Mailchimp, etc): workflows, lifecycle stages, custom properties, and reporting\u003C/li>\n\u003Cli>\u003Cstrong>Working knowledge of Canadian anti-spam law (CASL)\u003C/strong> and the equivalent obligations elsewhere (US)\u003C/li>\n\u003Cli>\u003Cstrong>Lead generation or lead funnel experience\u003C/strong>, with real understanding of how lifecycle stages work\u003C/li>\n\u003Cli>Practical understanding of\u003Cstrong> attribution and data hygiene inside a CRM\u003C/strong>, and the confidence to say when a number is wrong\u003C/li>\n\u003Cli>A track record of building email or nurture programs that produced measurable results you can point to\u003C/li>\u003Cbr>\u003Ch2>Bonus points if you have:\u003C/h2>\n\n\u003Cli>B2B SaaS experience, where the lead is the conversion\u003C/li>\n\u003Cli>Run both a consumer or eCommerce funnel and a B2B funnel at the same company\u003C/li>\n\u003Cli>Integration work: APIs, Zapier, or moving data between systems that were not designed to talk to each other\u003C/li>\n\u003Cli>Migrated or consolidated marketing platforms\u003C/li>\n\u003Cli>Put AI tools to work in your own workflow: analysis, QA, copy, or build\u003C/li>\n\n\u003Cbr>\u003Ch2>Compensation and benefits:\u003C/h2>\n\n\u003Cli>Employee Stock Ownership Plan (ESOP)\u003C/li>\n\u003Cli>Full medical, dental, and vision coverage\u003C/li>\n\u003Cli>Life insurance and disability insurance\u003C/li>\n\u003Cli>Health spending account\u003C/li>\n\u003Cli>Flexible working hours\u003C/li>\n\u003Cli>On-the-job training and growth opportunities\u003C/li>\n\u003Cli>Free on-site parking\u003C/li>\n\n\u003Cbr>\u003Cp>\u003Cstrong>About BIS:\u003C/strong>\u003C/p>\n\n\u003Cp>BIS Safety Software has been headquartered in Sherwood Park, Alberta, since 2006. We build software that helps organizations manage safety training, learning, and compliance - and we’re growing!\u003C/p>\n\n\u003Cp>A few things that make us different: we don’t use job titles internally - we value humility and contribution over hierarchy. We move fast, integrate new ideas quickly, and give people real ownership of their work. And through our Employee Stock Ownership Plan (ESOP), you have the opportunity to own a piece of the company you’re helping build.\u003C/p>\n\n\u003Cp>\u003Cstrong>How to apply:\u003C/strong>\u003C/p>\n\n\u003Cp>Visit our Careers Page for more information. We sincerely thank all applicants for their interest. Only those selected for interviews will be contacted.\u003C/p>\n\n\u003Cp>\u003Cem>Job ID #T202608-28CLM\u003C/em>\u003C/p>\u003Cbr>\u003Cp>Salary ranges are based on experience, reflecting the unique skillset each individual brings to the role.\u003C/p>","BIS Safety Software is a SaaS company on a mission to change how organizations manage safety, learning, and compliance. We sell safety software to businesses and online safety training to the people who need it - and we are looking for an Lifecycle Marketing Manager to own our marketing outreach end to end: the program, the audiences it reaches, and the data underneath it. About the Role: We are hiring you to be the expert, so you set the strategy, run it past marketing leadership, and go. Our ideal candidate is analytical first: comfortable in messy data, willing to dig for the truth, and organized enough to keep every audience defined and every journey mapped instead of running on instinct. This role owns two things that depend on each other: the data underneath our marketing funnel, and every message that runs on top of it. We run a course business and a software business side by side, and that gives this program an unusual amount of room. A software buyer, a course buyer, and a prospect who is still deciding all need different content. Your first job is making the funnel measurable and trusted . You will help settle what a lead means at each stage and keep records staged against it, decide what we send and to whom, hold the line on consent, and produce the reporting we judge marketing performance by. You will build it yourself, working closely with our web team wherever tracking spans our properties, and with the support of marketing leadership and a growing marketing team. HubSpot is our system of record, and you will own many of its processes. This is a build role - it's the foundation to our email and lead tracking. Our email outreach currently runs across several disconnected systems, our nurture program is only partly built, and there are many customers who have never received a lifecycle message from us. Best practices, automated flows, and new designs are all still to be built, and all of it has to hold up to the compliance obligations we operate under. How well we capture leads and run lifecycle marketing shapes the experience every potential customer has with us. This is an in-person role based out of our Sherwood Park, Alberta office. In this role, you'll be expected to: Build and run the email program across our course business, our software funnel, and the messages our training platform sends learners, including a general subscription program and the capture mechanism we do not have today Build the audiences and journeys : who sits in each group, what they care about, and what they should receive at each stage Own consent and compliance under CASL and CAN-SPAM as standing practice rather than a one time cleanup Own much of how HubSpot runs as our system of record : lifecycle stages, properties, workflows, and reporting Fix and hold lead data accuracy so records are added and staged correctly and the funnel can be trusted Build attribution you can stand behind , so we can say what email actually produced in leads and course revenue Build the reporting and scoreboards leadership makes decisions from , and be accountable for those numbers being right Automate lead routing , and manage the flow of outbound leads from our external partner into our systems Work across product and web on system side email such as course launches, abandoned carts, and upsells, and so tracking stays consistent and correct across our properties Protect reseller cross-branding so partner customers never receive email that promotes BIS over the partner Bring in outside specialists for technical or copy work where it makes sense, and review what they produce before it ships You might be the right fit if you: Built an email program from scratch rather than inheriting and running someone else's Built multiple trigger and audience based flows driven by real behaviour, not one list on a schedule Ran lists in the thousands to tens of thousands with distinct segments, and can explain how the content changed at each stage Untangled a CRM that years of good intentions had made incoherent , figured out what was actually happening in it, and rebuilt it into something that held together Build in the platform yourself. You write the workflows and set the properties rather than briefing someone else to do it Read the numbers instinctively. The systems here only come together through data, and that matters to us more than design polish Distinguish a software buyer from a course buyer and build accordingly Treat consent and deliverability as part of the craft rather than someone else's problem Own what goes out. Once send is pressed it is gone, so typos and broken links are not part of the deal Work across teams to define an integration objective and get it built, without needing to write the code yourself Qualifications we are looking for: 4+ years in email marketing , lifecycle marketing or marketing operations experience Deep hands-on experience in HubSpot or a comparable platform (Klaviyo, Listrak, Mailchimp, etc): workflows, lifecycle stages, custom properties, and reporting Working knowledge of Canadian anti-spam law (CASL) and the equivalent obligations elsewhere (US) Lead generation or lead funnel experience , with real understanding of how lifecycle stages work Practical understanding of attribution and data hygiene inside a CRM , and the confidence to say when a number is wrong A track record of building email or nurture programs that produced measurable results you can point to Bonus points if you have: B2B SaaS experience, where the lead is the conversion Run both a consumer or eCommerce funnel and a B2B funnel at the same company Integration work: APIs, Zapier, or moving data between systems that were not designed to talk to each other Migrated or consolidated marketing platforms Put AI tools to work in your own workflow: analysis, QA, copy, or build Compensation and benefits: Employee Stock Ownership Plan (ESOP) Full medical, dental, and vision coverage Life insurance and disability insurance Health spending account Flexible working hours On-the-job training and growth opportunities Free on-site parking About BIS: BIS Safety Software has been headquartered in Sherwood Park, Alberta, since 2006. We build software that helps organizations manage safety training, learning, and compliance - and we’re growing! A few things that make us different: we don’t use job titles internally - we value humility and contribution over hierarchy. We move fast, integrate new ideas quickly, and give people real ownership of their work. And through our Employee Stock Ownership Plan (ESOP), you have the opportunity to own a piece of the company you’re helping build. How to apply: Visit our Careers Page for more information. We sincerely thank all applicants for their interest. Only those selected for interviews will be contacted. Job ID #T202608-28CLM Salary ranges are based on experience, reflecting the unique skillset each individual brings to the role.",1790292970000,"2026-09-25 01:40:30","2026-09-24T21:04:17.447Z","CAD",{"jsonldValid":26,"jsonld":25},{"id":100,"applyToken":101,"slug":102,"title":103,"companyname":104,"companylogo":105,"companyIndustry":106,"city":107,"country":57,"remote":26,"employmentType":108,"department":18,"content_html":109,"content_text":110,"years":21,"createdAt":111,"updatedAtISO":112,"postedAtISO":113,"validThroughISO":25,"active":15,"hasSalary":15,"salaryMin":114,"salaryMax":115,"currency":27,"isPaid":26,"schema":116},"ab0911d38bc28e9addb94cafc9e6a5b85191fbb11f6b2a95b81b464684b56e94","3fa71ebd73a2daa2e0176ea87e803c1dca132b0e0ddca1de0cb4af6df7dc3a61","predicts-customer-marketing-senior-associate-at-fanduel-44b3ea0b41","Predicts Customer Marketing Senior Associate","FanDuel","https://cdn.jobboardwise.com/logo/fanduel.com","Entertainment Providers","Los Angeles",[17],"\u003Cp>\u003Cstrong>THE POSITION\u003Cbr>\u003C/strong>Our roster has an opening with your name on it\u003C/p>\n\u003Cp>FanDuel is seeking a \u003Cstrong>Senior Associate, Customer Marketing\u003C/strong> to help execute lifecycle marketing strategies for \u003Cstrong>FanDuel Predicts\u003C/strong>, driving engagement and long-term customer value across every stage of the customer journey from onboarding and activation through retention and re-engagement. Working closely with cross-functional partners, you'll bring lifecycle campaigns to market, analyze performance, and identify opportunities to optimize the customer experience. This role is ideal for someone who enjoys combining data-driven insights with creative thinking to deliver personalized campaigns that improve customer engagement and business outcomes while continuing to grow as a lifecycle marketer.\u003C/p>\n\u003Cp>This is a role sits at the intersection of strategy and operations. You'll combine strategic thinking with hands-on operational excellence - diagnosing customer behavior problems, developing data-driven hypotheses, designing and optimizing customer journeys, orchestrating promotional and communications campaigns, and continuously improving based on learnings. You'll think independently, challenge assumptions, and identify opportunities to improve reactivation, retention, and customer lifetime value. This role is ideal for someone who thrives on ownership, combines analytical rigor with creative problem-solving, and wants to meaningfully shape how FanDuel connects with and grows its customer base.\u003C/p>\n\u003Cp>In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.\u003Cbr>\u003Cbr>\u003C/p>\n\u003Cp>\u003Cstrong>THE GAME PLAN\u003C/strong>\u003Cbr>Everyone on our team has a part to play\u003C/p>\n\u003Cul>\n\u003Cli>Contribute to the development and execution of core lifecycle marketing strategies across retention, monetization, and re-engagement stages using advanced segmentation, leveraging communication and promotional capabilities.\u003C/li>\n\u003Cli>Identify gaps and opportunities to improve key metrics, develop business cases, and partner with Marketing leadership to shape roadmap priorities.\u003C/li>\n\u003Cli>Execute end-to-end campaigns at scale. Ensure flawless execution and own ongoing performance monitoring and reporting.\u003C/li>\n\u003Cli>Partner with Commercial, Analytics, Product, and CRM Operations to identify lifecycle initiatives and recommend improvements based on customer insights.\u003C/li>\n\u003Cli>Build and maintain customer audiences and segments using behavioral and transactional data to deliver more relevant customer experiences.\u003C/li>\n\u003Cli>Identify experimentation opportunities to improve core metrics. Develop hypotheses, design A/B tests and multivariate experiments, partner with Analytics to understand impact, and scale learnings.\u003C/li>\n\u003Cli>Translate data into compelling stories that drive action. Monitor campaign performance and customer behavior to identify optimization opportunities and improve lifecycle journeys.\u003C/li>\n\u003Cli>Drive personalization and automation by leveraging real-time signals to deliver the right message, at the right time, through the right channel.\u003C/li>\n\u003Cli>Collaborate with marketing technology and data teams to enhance automation capabilities, audience targeting, and measurement frameworks.\u003C/li>\n\u003Cli>Partner on market insights, data science, and product roadmaps to improve lifecycle outcomes and deepen understanding of customer behavior.\u003C/li>\n\u003Cli>Leverage strong expertise in lifecycle marketing best practices, influencing broader marketing, product, and promotional strategies across the business.\u003C/li>\n\u003Cli>Continuously evaluate campaign performance and customer behavior to iterate on strategies that increase retention, engagement frequency, and overall customer lifetime value.\u003C/li>\n\u003Cli>Leverage AI strategically. Use modern tools to enhance analysis and productivity while maintaining critical thinking and attention to detail.\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>THE STATS\u003C/strong>\u003Cbr>What we're looking for in our next teammate\u003C/p>\n\u003Cul>\n\u003Cli>3+ years’ experience in marketing, commercial, or similar.\u003C/li>\n\u003Cli>Fundamental understanding of marketing platforms, Email Service Providers, and Customer Data Platform Technologies.\u003C/li>\n\u003Cli>Deep knowledge of sports betting, prediction markets, iGaming, or online gaming—demonstrated through active use and/or direct work experience.\u003C/li>\n\u003Cli>Strong understanding of marketing and commercial metrics.\u003C/li>\n\u003Cli>Strong design thinking skills and effective at project management.\u003C/li>\n\u003Cli>Experience partnering with cross-functional teams to deliver projects and campaigns.\u003C/li>\n\u003Cli>Highly organized with acute attention to detail and ability to prioritize and execute on multiple projects across various stakeholders.\u003C/li>\n\u003Cli>Results oriented and metrics driven, with the need to be objective and measure performance.\u003C/li>\n\u003Cli>Strong analytical approach to decision making with experience of delivering against business outcomes.\u003C/li>\n\u003Cli>Collaborative team player, proactive thinker, and pragmatic problem-solver.\u003C/li>\n\u003Cli>Ability to thrive in a fast-paced environment and adapt to changes quickly.\u003C/li>\n\u003Cli>Exceptional written and verbal communication skills.\u003C/li>\n\u003Cli>Knowledge of sports, casinos, culture, politics, and/or experience working within a heavily regulated industry is a plus.\u003C/li>\n\u003Cli>Willing to work some non-traditional hours.\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>ABOUT FANDUEL\u003C/strong>\u003C/p>\n\u003Cp>FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.  \u003C/p>\n\u003Cp>In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.\u003C/p>\n\u003Cp>The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.\u003C/p>\n\u003Cp>FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).\u003C/p>\n\u003Cp>\u003Cstrong>PLAYER BENEFITS\u003C/strong>\u003Cbr>We treat our team right\u003C/p>\n\u003Cp>We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.\u003C/p>\n\u003Cp>FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.\u003C/p>\n\u003Cp>FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com.\u003C/p>\n\u003Cp>\u003Cstrong>\u003Cem>The applicable salary range for this position is $86,000 - $108,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.\u003C/em>\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>\u003Cem>It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.\u003C/em>\u003C/strong>\u003C/p>\n\u003Cp>#LI-Hybrid\u003C/p>","THE POSITION Our roster has an opening with your name on it FanDuel is seeking a Senior Associate, Customer Marketing to help execute lifecycle marketing strategies for FanDuel Predicts , driving engagement and long-term customer value across every stage of the customer journey from onboarding and activation through retention and re-engagement. Working closely with cross-functional partners, you'll bring lifecycle campaigns to market, analyze performance, and identify opportunities to optimize the customer experience. This role is ideal for someone who enjoys combining data-driven insights with creative thinking to deliver personalized campaigns that improve customer engagement and business outcomes while continuing to grow as a lifecycle marketer. This is a role sits at the intersection of strategy and operations. You'll combine strategic thinking with hands-on operational excellence - diagnosing customer behavior problems, developing data-driven hypotheses, designing and optimizing customer journeys, orchestrating promotional and communications campaigns, and continuously improving based on learnings. You'll think independently, challenge assumptions, and identify opportunities to improve reactivation, retention, and customer lifetime value. This role is ideal for someone who thrives on ownership, combines analytical rigor with creative problem-solving, and wants to meaningfully shape how FanDuel connects with and grows its customer base. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs. THE GAME PLAN Everyone on our team has a part to play Contribute to the development and execution of core lifecycle marketing strategies across retention, monetization, and re-engagement stages using advanced segmentation, leveraging communication and promotional capabilities. Identify gaps and opportunities to improve key metrics, develop business cases, and partner with Marketing leadership to shape roadmap priorities. Execute end-to-end campaigns at scale. Ensure flawless execution and own ongoing performance monitoring and reporting. Partner with Commercial, Analytics, Product, and CRM Operations to identify lifecycle initiatives and recommend improvements based on customer insights. Build and maintain customer audiences and segments using behavioral and transactional data to deliver more relevant customer experiences. Identify experimentation opportunities to improve core metrics. Develop hypotheses, design A/B tests and multivariate experiments, partner with Analytics to understand impact, and scale learnings. Translate data into compelling stories that drive action. Monitor campaign performance and customer behavior to identify optimization opportunities and improve lifecycle journeys. Drive personalization and automation by leveraging real-time signals to deliver the right message, at the right time, through the right channel. Collaborate with marketing technology and data teams to enhance automation capabilities, audience targeting, and measurement frameworks. Partner on market insights, data science, and product roadmaps to improve lifecycle outcomes and deepen understanding of customer behavior. Leverage strong expertise in lifecycle marketing best practices, influencing broader marketing, product, and promotional strategies across the business. Continuously evaluate campaign performance and customer behavior to iterate on strategies that increase retention, engagement frequency, and overall customer lifetime value. Leverage AI strategically. Use modern tools to enhance analysis and productivity while maintaining critical thinking and attention to detail. THE STATS What we're looking for in our next teammate 3+ years’ experience in marketing, commercial, or similar. Fundamental understanding of marketing platforms, Email Service Providers, and Customer Data Platform Technologies. Deep knowledge of sports betting, prediction markets, iGaming, or online gaming—demonstrated through active use and/or direct work experience. Strong understanding of marketing and commercial metrics. Strong design thinking skills and effective at project management. Experience partnering with cross-functional teams to deliver projects and campaigns. Highly organized with acute attention to detail and ability to prioritize and execute on multiple projects across various stakeholders. Results oriented and metrics driven, with the need to be objective and measure performance. Strong analytical approach to decision making with experience of delivering against business outcomes. Collaborative team player, proactive thinker, and pragmatic problem-solver. Ability to thrive in a fast-paced environment and adapt to changes quickly. Exceptional written and verbal communication skills. Knowledge of sports, casinos, culture, politics, and/or experience working within a heavily regulated industry is a plus. Willing to work some non-traditional hours. ABOUT FANDUEL FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT). PLAYER BENEFITS We treat our team right We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level. FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included. FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com. The applicable salary range for this position is $86,000 - $108,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. #LI-Hybrid",1790292969000,"2026-09-25 01:40:32","2026-09-24T19:22:01-04:00",86000,108000,{"jsonldValid":26,"jsonld":25},{"id":118,"applyToken":119,"slug":120,"title":121,"companyname":122,"companylogo":123,"companyTagline":124,"companyIndustry":71,"city":125,"country":57,"remote":26,"employmentType":126,"department":18,"content_html":127,"content_text":128,"years":21,"createdAt":129,"updatedAtISO":130,"postedAtISO":131,"validThroughISO":25,"active":15,"hasSalary":15,"salaryMin":132,"salaryMax":133,"currency":27,"isPaid":26,"schema":134},"746460c6675605af041ac7dd1deb5ba682d79e38d72d35597c4309fd92a6e64b","a6305c8411550aba26fc105b40499815c5bdf3acbf7ebb5078f7552e05465fd5","global-customer-marketing-manager-at-taxbit-74cafe3b5f","Global Customer Marketing Manager, San Francisco","TaxBit","https://cdn.jobboardwise.com/logo/taxbit.com","The most trusted platform that unifies digital assets tax and accounting across enterprises, consumers, and governments","San Francisco",[17],"\u003Cp>\u003Cstrong>Company\u003C/strong>\u003C/p>\n\u003Cp>Founded by CPAs, tax attorneys, and engineers, Taxbit is the leading innovator automating global tax reporting for the digital economy. Taxbit's AI-enabled platform streamlines compliance related to digital assets, payments, and other financial transactions. Its unique combination of deep subject matter expertise and AI-forward technology have made it a fast-growing disruptor trusted by the world's leading fintechs, marketplaces, digital asset players, Big 4 accounting firms, traditional enterprises, and government agencies. Backed by top-tier Silicon Valley VCs, Taxbit's team is located across offices in San Francisco, New York, Seattle, Salt Lake City, London, Madrid, and Singapore.\u003C/p>\u003Cp>\u003Cstrong>Opportunity for Impact\u003C/strong>\u003C/p>\n\u003Cp>Taxbit is seeking a Global Customer Marketing Manager to build and scale our customer marketing function globally. As a critical player in our marketing strategy,  you will engage our customers worldwide, and amplify Taxbit’s position as the trusted partner for global tax compliance. You will work closely with Sales, Customer Success and Subject Matter Experts, to bring together customers, industry influencers, regulators, and domain experts into a cohesive international community that drives engagement and insights. The ideal candidate is both strategic and hands-on, capable of building programs from the ground up while also translating customer engagement into high-impact storytelling, references, and market credibility. \u003C/p>\n\u003Cp>\u003Cstrong>Key Responsibilities\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Build and own Taxbit’s customer marketing strategy, including customer storytelling, advocacy, and reference programs\u003C/li>\n\u003Cli>Leverage AI tools to scale customer marketing output without proportional headcount growth\u003C/li>\n\u003Cli>Identify and develop high-impact customer stories (case studies, testimonials, success narratives) that clearly articulate business value and ROI\u003C/li>\n\u003Cli>Partner closely with Sales and Customer Success and other departments to source customer champions and activate them across the buyer journey (references, events, content, and co-marketing) on a global scale\u003C/li>\n\u003Cli>Create compelling, sales-ready customer content tailored to key verticals (crypto, fintech, marketplaces, traditional financial institutions)\u003C/li>\n\u003Cli>Proficient with AI tools to speed up content drafting and personalization without sacrificing quality or brand voice\u003C/li>\n\u003Cli>Support customer-led events, panels, webinars, and roundtables to showcase customer success and strengthen market credibility\u003C/li>\n\u003Cli>Partner with Growth Marketing to ensure customer content is effectively integrated across campaigns and digital channels worldwide \u003C/li>\n\u003Cli>Track and measure the effectiveness of customer marketing initiatives across different regions, adjusting strategies as necessary to drive pipeline growth, deal velocity, and expansion\u003C/li>\n\u003Cli>Build strong relationships with key customers globally and serve as a trusted partner in shaping customer narratives and strategies \u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Required Qualifications\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>3+ years of experience in enterprise B2B marketing, with a focus on customer marketing or content marketing preferably in fintech\u003C/li>\n\u003Cli>Proven ability to develop compelling customer narratives that translate complex products into clear business value\u003C/li>\n\u003Cli>Strong cross-functional collaboration skills, with experience partnering closely with Sales, Customer Success, and Subject Matter Experts\u003C/li>\n\u003Cli>Excellent writing, storytelling, and content development skills with a bias for clarity and simplicity\u003C/li>\n\u003Cli>Ability to operate both strategically and tactically in a fast-paced, high-growth environment\u003C/li>\n\u003Cli>Familiarity with the digital asset, fintech, or financial services ecosystem is strongly preferred\u003C/li>\n\u003Cli>Strong project management skills with the ability to manage multiple priorities and stakeholders\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Compensation \u003C/strong>\u003C/p>\n\u003Cp>The base salary range for this role is $115,000 - $150,000. Certain roles may be eligible for incentive compensation, equity, and benefits. Actual compensation will vary depending on various job-related factors, including, but not limited to location, experience, level, and job qualifications.\u003C/p>\n\u003Cp>\u003Cstrong>Benefits & Perks\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Competitive cash compensation (based on experience)\u003C/li>\n\u003Cli>Equity (RSUs)\u003C/li>\n\u003Cli>Competitive benefits package\u003C/li>\n\u003Cli>A modern 401(k) plan that includes access to crypto, financial wellness benefits, low fees and more \u003C/li>\n\u003Cli>Hybrid working model: 3 days in-office, 2 days WFH/flexible\u003C/li>\n\u003Cli>Monday team lunches, snacks and drinks \u003C/li>\n\u003Cli>Discretionary Time Off - enjoy the flexibility to rest, refuel, and recharge \u003C/li>\n\u003Cli>Paid parental leave to bond with your child \u003C/li>\n\u003Cli>Fertility Benefit \u003C/li>\n\u003Cli>Autonomous work and flexibility in how work is performed\u003C/li>\n\u003C/ul>\u003Cp>\u003Cstrong>Taxbit in the News \u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Bybit Collaborates with Taxbit to Ensure Seamless Financial Compliance for Global and EU Users\u003C/li>\n\u003Cli>Taxbit Expands Global Platform to Power CARF/DAC8 Compliance at Scale\u003C/li>\n\u003Cli>Taxbit Unveils Industry-First Global Reporting Platform, Bridging Digital and Traditional Finance \u003C/li>\n\u003Cli>Taxbit Wins the Digital Banker’s 2025 Digital Assets Award for Best Technology Solution Provider for Digital Assets - Tax & Compliance Automation\u003C/li>\n\u003Cli>Taxbit Named to 2024 Deloitte Technology Fast 500™ List of Fastest-Growing Companies in North America\u003C/li>\n\u003Cli>Taxbit Appoints Former OECD Advisor Colby Mangels as Global Head of Government Solutions\u003C/li>\n\u003Cli>Unlocking Compliance at Scale: CARF/DAC8 Reporting for Digital Asset Platforms \u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>Disclaimers\u003Cbr>\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>By submitting an application for this role, you certify that the information contained in the application is correct to the best of your knowledge. You understand that to falsify information is grounds for refusing to hire you, or for discharge should you be hired. \u003C/li>\n\u003Cli>For US roles, employment with the Company is at will unless otherwise stated in a written agreement signed by the CEO of the Company.  This means that either the Company or the employee can terminate the employment at any time and for any reason, with or without notice.\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong> \u003C/strong>\u003C/p>","Company Founded by CPAs, tax attorneys, and engineers, Taxbit is the leading innovator automating global tax reporting for the digital economy. Taxbit's AI-enabled platform streamlines compliance related to digital assets, payments, and other financial transactions. Its unique combination of deep subject matter expertise and AI-forward technology have made it a fast-growing disruptor trusted by the world's leading fintechs, marketplaces, digital asset players, Big 4 accounting firms, traditional enterprises, and government agencies. Backed by top-tier Silicon Valley VCs, Taxbit's team is located across offices in San Francisco, New York, Seattle, Salt Lake City, London, Madrid, and Singapore. Opportunity for Impact Taxbit is seeking a Global Customer Marketing Manager to build and scale our customer marketing function globally. As a critical player in our marketing strategy, you will engage our customers worldwide, and amplify Taxbit’s position as the trusted partner for global tax compliance. You will work closely with Sales, Customer Success and Subject Matter Experts, to bring together customers, industry influencers, regulators, and domain experts into a cohesive international community that drives engagement and insights. The ideal candidate is both strategic and hands-on, capable of building programs from the ground up while also translating customer engagement into high-impact storytelling, references, and market credibility. Key Responsibilities Build and own Taxbit’s customer marketing strategy, including customer storytelling, advocacy, and reference programs Leverage AI tools to scale customer marketing output without proportional headcount growth Identify and develop high-impact customer stories (case studies, testimonials, success narratives) that clearly articulate business value and ROI Partner closely with Sales and Customer Success and other departments to source customer champions and activate them across the buyer journey (references, events, content, and co-marketing) on a global scale Create compelling, sales-ready customer content tailored to key verticals (crypto, fintech, marketplaces, traditional financial institutions) Proficient with AI tools to speed up content drafting and personalization without sacrificing quality or brand voice Support customer-led events, panels, webinars, and roundtables to showcase customer success and strengthen market credibility Partner with Growth Marketing to ensure customer content is effectively integrated across campaigns and digital channels worldwide Track and measure the effectiveness of customer marketing initiatives across different regions, adjusting strategies as necessary to drive pipeline growth, deal velocity, and expansion Build strong relationships with key customers globally and serve as a trusted partner in shaping customer narratives and strategies Required Qualifications 3+ years of experience in enterprise B2B marketing, with a focus on customer marketing or content marketing preferably in fintech Proven ability to develop compelling customer narratives that translate complex products into clear business value Strong cross-functional collaboration skills, with experience partnering closely with Sales, Customer Success, and Subject Matter Experts Excellent writing, storytelling, and content development skills with a bias for clarity and simplicity Ability to operate both strategically and tactically in a fast-paced, high-growth environment Familiarity with the digital asset, fintech, or financial services ecosystem is strongly preferred Strong project management skills with the ability to manage multiple priorities and stakeholders Compensation The base salary range for this role is $115,000 - $150,000. Certain roles may be eligible for incentive compensation, equity, and benefits. Actual compensation will vary depending on various job-related factors, including, but not limited to location, experience, level, and job qualifications. Benefits & Perks Competitive cash compensation (based on experience) Equity (RSUs) Competitive benefits package A modern 401(k) plan that includes access to crypto, financial wellness benefits, low fees and more Hybrid working model: 3 days in-office, 2 days WFH/flexible Monday team lunches, snacks and drinks Discretionary Time Off - enjoy the flexibility to rest, refuel, and recharge Paid parental leave to bond with your child Fertility Benefit Autonomous work and flexibility in how work is performed Taxbit in the News Bybit Collaborates with Taxbit to Ensure Seamless Financial Compliance for Global and EU Users Taxbit Expands Global Platform to Power CARF/DAC8 Compliance at Scale Taxbit Unveils Industry-First Global Reporting Platform, Bridging Digital and Traditional Finance Taxbit Wins the Digital Banker’s 2025 Digital Assets Award for Best Technology Solution Provider for Digital Assets - Tax & Compliance Automation Taxbit Named to 2024 Deloitte Technology Fast 500™ List of Fastest-Growing Companies in North America Taxbit Appoints Former OECD Advisor Colby Mangels as Global Head of Government Solutions Unlocking Compliance at Scale: CARF/DAC8 Reporting for Digital Asset Platforms Disclaimers By submitting an application for this role, you certify that the information contained in the application is correct to the best of your knowledge. You understand that to falsify information is grounds for refusing to hire you, or for discharge should you be hired. For US roles, employment with the Company is at will unless otherwise stated in a written agreement signed by the CEO of the Company. This means that either the Company or the employee can terminate the employment at any time and for any reason, with or without notice.",1790242009000,"2026-09-25 05:31:04","2026-09-24T18:59:05-04:00",115000,150000,{"jsonldValid":26,"jsonld":25},1790686879515]